Strategic Marketing Senior Manager

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Strategic Marketing Senior Manager within BCG's People & Organization Practice Area (PA), you will serve as a strategic marketing leader, shaping the PA's go-to-market strategy, strengthening BCG's external reputation, and partnering closely with Practice Area leadership to position BCG as the leading advisor on people and organization topics.

This is not a traditional marketing execution role. We are looking for someone who enjoys solving business challenges, shaping strategic narratives, influencing senior leaders, and developing innovative go-to-market approaches that create measurable business impact.

Strategic Leadership & Planning

• Define and lead the annual PA marketing strategy, translating business priorities into a coherent, integrated go-to-market plan.
• Serve as a trusted strategic advisor to PA leadership, providing market intelligence, competitive insights, and strategic recommendations that influence positioning decisions.
• Identify market opportunities and competitive white space, proactively proposing and piloting innovative marketing approaches, thought leadership formats, and client engagement strategies.
• Continuously challenge existing ways of working and introduce creative ideas that strengthen the Practice Area's differentiation and long-term growth.
• Set the strategic direction for how BCG POP engages the market through thought leadership, executive engagement, campaigns, and strategic programs, in partnership with BCG's global marketing teams.

Thought Leadership & Content Strategy

• Drive the PA's thought leadership and editorial agenda, ensuring investments align with business priorities and executive audiences.
• Partner with Topic Leaders, BCG Institute Fellows, and senior experts to develop high-impact intellectual property that strengthens BCG's reputation with C-suite executives.
• Shape and champion a compelling Practice Area narrative across publications, executive briefings, digital content, events, media partnerships, and executive communications.
• Inspire and influence Practice Area leaders, Topic Managers, and subject matter experts to actively contribute to the development of market-leading content and intellectual capital.
• Prioritize content investments by balancing breadth of coverage with deeper investment in the Practice Area's most strategic themes.
• Maintain a strong audience-centric approach, ensuring all content is relevant, differentiated, and impactful for senior executive audiences.

Market Presence & Campaigns

• Oversee the external presence of the Practice Area across digital channels, media, events, analyst relations, and executive engagement opportunities.
• Lead integrated, multi-channel marketing initiatives from strategy through execution, measurement, and optimization.
• Architect creative amplification strategies that maximize the reach and business impact of Practice Area thought leadership.
• Continuously experiment with new engagement models, content formats, and campaign approaches to increase market impact and audience engagement.
• Define and monitor performance metrics across marketing initiatives, using business outcomes, audience insights, and analytics to optimize future investment decisions.
• Manage the Practice Area marketing budget alongside the Senior Director and Finance team, ensuring strong ROI and strategic resource allocation.

Stakeholder Partnership & Cross-PA Influence

• Act as the strategic marketing partner to POP leadership, Partners, Topic Leaders, and Topic Managers, translating business priorities into impactful marketing initiatives.
• Influence senior stakeholders through strong business acumen, strategic thinking, and executive presence.
• Lead and mentor junior team members, fostering strategic thinking and capability development.
• Drive alignment and share best practices across BCG's global marketing organization, influencing cross-Practice Area initiatives.
• Represent the Practice Area externally with media, conference organizers, and strategic partners when appropriate.

You're Good At

• Setting strategic direction by connecting business priorities with innovative marketing approaches.
• Influencing senior stakeholders through executive presence, business insight, and data-driven recommendations.
• Thinking creatively and identifying new opportunities to differentiate BCG in the marketplace.
• Translating complex business challenges into clear go-to-market strategies and thought leadership priorities.
• Navigating ambiguity and independently identifying opportunities where marketing can accelerate business growth.
• Solving complex problems through structured thinking, sound judgment, and practical execution.
• Leading through influence, collaboration, and coaching rather than formal authority.
• Connecting marketing strategy, business strategy, and client engagement into integrated programs that drive measurable impact.
• Leveraging AI-enabled tools to improve strategic planning, content development, and marketing effectiveness.
• Communicating with clarity and impact across technical and non-technical audiences.
• Managing competing priorities while maintaining strategic focus and execution excellence.

What You'll Bring

Experience & Qualifications

• 8–10 years of experience in consulting, business strategy, strategic marketing, communications, practice management, or similarly strategic business-facing roles.
• Experience developing and executing integrated go-to-market strategies that support business growth and thought leadership objectives.
• Strong commercial mindset with the ability to translate market insights into actionable business recommendations.
• Demonstrated success influencing senior stakeholders within complex, matrixed organizations.
• Experience leading cross-functional initiatives through influence and collaboration.
• Strong problem-solving skills and the ability to operate independently in ambiguous environments.
• Experience coaching and developing colleagues while contributing to a collaborative team culture.
• Bachelor's degree required; advanced degree preferred.
• Experience within professional services, consulting, or another knowledge-intensive environment strongly preferred.
• Outstanding written communication, storytelling, and executive presentation skills.
• Proficiency with PowerPoint, Excel, AI-enabled productivity tools, and marketing analytics platforms.
• Strong interest in People & Organization topics, with the curiosity and learning agility to quickly build subject matter expertise.

Domain Expertise

• Business strategy experience or strong familiarity with strategy content is highly valued.
• Experience developing executive-level thought leadership and strategic content.
• Ability to engage credibly with Partners and senior business leaders on business priorities, competitive dynamics, and market positioning.
• People & Organization expertise is advantageous but not essential.
• Existing network within strategic marketing, consulting, or thought leadership communities is highly desirable.

Who You'll Work With

You will report to the POP Senior Director and the Global Practice Management Executive Director, working closely with senior Practice Area leadership and helping shape the future direction of one of BCG's largest global practices.

• You will collaborate regularly with:
• POP Partners, Topic Leaders, and Topic Managers/Directors
• BCG Institute Fellows
• Vantage team members, editors, and writers
• BCG's global marketing teams (campaigns, digital, media relations, social media, web, and executive communications)
• Regional and global Practice Area marketing counterparts
• Conference organizers, media partners, and other strategic external stakeholders

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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