Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The Customer Brand Intern will support the Customer Brand team in executing integrated marketing campaigns, managing brand assets, coordinating with internal stakeholders and external agencies, and assisting with day-to-day marketing operations. This role offers ‑hands-on‑ exposure to brand management, campaign planning, content development, and marketing execution within a leading insurance services organisation.
1. Brand & Campaign Support
Support the execution of brand and marketing campaigns across digital, social, print, and on ground‑ touchpoints
Assist in rolling out campaigns according to brand guidelines to ensure consistency across all materials
Help track campaign timelines, deliverables, and milestones to ensure smooth execution
Support sustenance and always on brand initiatives as ‑required
2. Content & Asset Management
Assist in coordinating and managing marketing assets (e.g. key visuals, videos, copy decks) across different platforms
Support basic content adaptation for various channels (e.g. resizing, caption tweaks, platform specific requirements‑)
Help organise and maintain shared folders, version control, and asset trackers
Proofread marketing materials to ensure accuracy, clarity, and brand tone
3. Agency & Vendor Coordination
Support day-to-day coordination with creative, media, and production agencies
Assist in consolidating feedback from internal stakeholders and ensuring timely updates to agencies
Help track artwork submissions, revisions, and final deliveries
Support basic administrative tasks related to agency engagement (e.g. documentation, timelines, cost tracking support)
4. Internal Stakeholder & Approval Support
Assist in coordinating with cross functional teams such as Product, Compliance, Legal, and Distributio‑n
Support the preparation of materials for internal reviews and approval processes
Help ensure marketing materials meet internal governance and compliance requirements before release
Follow up on feedback and approval status to keep projects moving
5. Reporting, Research & Administration
Support basic campaign reporting, post campaign‑ summaries, and presentation deck preparation
Assist with simple market, competitor, or social media research when required
Help with administrative and operational tasks to support the overall Brand & Marketing function
Requirements
Currently pursuing or recently completed a diploma/degree in Marketing, Communications, Business, Mass Communication, or related fields
Strong written and verbal communication skills
Ability to work in multiple languages (English, Bahasa Malaysia, Mandarin).
Familiarity with social media platforms (Facebook, Instagram & Xiaohongshu).
Detail oriented‑ with good organisational and time management‑ skills
Comfortable working with Microsoft PowerPoint, Excel, and Word
Basic design skills and experience with Microsoft Office or Google Workspace; graphic design tools (e.g., Canva) are a plus.
Able to work in a fast paced‑ environment and manage multiple tasks
Positive attitude, proactive, and willing to learn
What You Will Gain
Exposure to brand strategy and marketing execution in a large, established organisation
Hands‑on experience working with internal stakeholders and external agencies
Understanding of marketing processes within a regulated industry
Opportunity to build a strong foundation in brand and integrated marketing
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.