Profile:
Ideally, you would have 8+ years of experience in Luxury, Prestige Beauty, or High-End Fashion, with at least 3–5 years dedicated to Social Marketing, Influencer Management, or Content Strategy in a leadership capacity. solid working experience as in house KA or operation lead at RED / DY / Wechat advertisement or instant retail would be most preferred
Hard Skills:
· Omnichannel Mindset: Strong understanding of O2O (Online-to-Offline) marketing dynamics, offline retail ecosystem, and how digital/social content drives offline footfall and counter conversion.
· Category Experience: Deep understanding of prestige beauty landscape-specifically the distinct consumer nuances of Skincare, Makeup, and Fragrance.
· Platform Mastery: Expert knowledge of RED ecosystem, Douyin algorithm & commercial tools, LBS localized marketing and social commerce dynamics.
· Commercial & Data Acumen: Strong capability in interpreting performance data, converting social engagement into full-channel commercial strategies, and managing big budgets with strict ROI tracking.
· Aesthetic Judgment: Exceptional taste and visual standards appropriate for prestige beauty, ensuring commercial message never compromises brand image.
· Language & Leadership: Excellent command of English and Mandarin to communicate effectively with China and Central stakeholders, retail teams, and local partners.