Strategy and Brand Positioning
- Define and lead the annual PR strategy and communications calendar for Bulgari Hotel Tokyo and BHR in line with business priorities and global direction while keeping in mind
- Develop relevant storytelling and communication angles around key business moments, seasonal initiatives, partnerships, and brand activations.
- Identify opportunities to enhance visibility, support commercial objectives, and reinforce Bulgari Hotel Tokyo’s position in the luxury hospitality market.
- Ensure all PR activities and external communications reflect Bulgari’s brand image and standards.
Media Relations
- Build and maintain strong relationships with top-tier Japanese media, key editors, journalists, broadcasters, and selected international media.
- Lead proactive media outreach to secure high-quality earned coverage across luxury, lifestyle, travel, business, and cultural platforms.
- Oversee the development of press materials, including press releases, media pitches, presentations, briefing notes, and reports.
- Act as the main contact for media opportunities, interview requests, and press-related matters.
VIP, KOL and Partnerships
- Lead engagement with VIPs, celebrities, influencers, and KOLs to strengthen brand desirability and relevance.
- Identify and develop endorsement, hosting, and partnership opportunities aligned with Bulgari’s positioning.
- Maintain a strong network of relevant opinion leaders and brand advocates in the local market.
Events and Activations
- Oversee the PR planning and execution of press events, launches, media stays, and brand experiences.
- Define guest strategy, messaging, and visibility objectives for each activation.
- Ensure high standards of execution across communications, logistics, guest management, and coordination with relevant stakeholders.
- Support corporate and commercial events with appropriate PR planning and follow-up.
Stakeholder Management and Reporting
- Act as the principal PR counterpart for Bulgari Hotel Tokyo leadership, Bulgari Japan, and Global Communications teams.
- Work closely with internal stakeholders to align on upcoming initiatives, priorities, and communication opportunities.
- Monitor media exposure and PR performance, and provide regular analysis and recommendations.
- Manage PR budgets and external agencies where applicable.