AM, Digital Client Insights & Activation

LVMH · 上海, Chinese Mainland · China

AM, Digital Client Insights & Activation Marketing

Key Responsibilities

1. Client Strategy, Segmentation & Business Insights

2. Omnichannel Client Development, Clienteling & WeCom Activation

3. Performance Measurement & Management Reporting

4. CRM Capability Development & Project Leadership

Role Requirements

• Business-oriented and client-centric, with the ability to translate data into clear priorities, actions and business impact.

• Strong SQL, Power BI and data analysis skills, confidence working with complex datasets and evolving business definitions.

• Strong ownership, project management and stakeholder communication skills; fluent in English.

• Luxury, fashion, beauty or retail experience preferred; omnichannel client strategy, journey design or clienteling experience is a plus.

• Experience with CDP, marketing automation, AI or predictive modeling experience is a plus.

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