Welcome to RIMOWA, the first German brand in the LVMH Group.
Within the RIMOWA E-commerce department, we are looking for an experienced E-commerce Activations Manager to drive website animations, product launches and customer journeys. In this role, you will report to the Head of E-commerce Marketing and lead and develop a high-performing team consisting of the E-commerce Content Coordinator and E-commerce Contribution Manager, empowering them to execute flawless product launches, optimise the content delivery and maximise the on-site engagement.
The ideal candidate combines strong analytical skills to design and implement a data-driven strategy into all aspects of the E-commerce journeys with excellent communication and leadership skills to act as an advocate and representative for the team across the wider business.
The role sits within a highly dynamic and multicultural department; the candidate will thrive in this position if they genuinely appreciate cross-cultural collaboration and challenging environments.
Missions:
Product launch strategy & journey optimisation:
- Own and manage the global E-commerce launch calendar and retro-planning across all digital channels, ensuring timely and impactful execution;
- Oversee the creation of seamless, data-driven and visually compelling customer journeys from end to end, focusing on maximising conversions and engagement while keeping uncompromised attention to the quality of execution of a luxury brand;
- Partner with regional teams to adapt the customer journeys to local needs;
- Bring a strong understanding of UI/UX principles and experience with E-commerce platforms to optimise the online customer experience.
E-merchandising & data-driven decision making:
- Design and implement data-driven merchandising strategies based on sales performance, stock levels and user behaviour to optimise product visibility and inventory flow across the platform;
- Translate complex data insights into actionable website optimisations and clear merchandising recommendations for regional and senior stakeholders.
Team leadership & talent development:
- Lead and mentor the team, fostering collaboration, proactive and high-performance culture, build on the strong expertise and skills of each talent;
- Oversee the day-to-day workflow, priorities, onboarding, learning and the professional growth within the team.
Cross-Functional Representation:
- Act as the primary voice and representative for the E-commerce Activations team in strategic meetings, lead for the team decisions, project roadmap and digital innovation;
- Drive cross-functional collaboration across multiple internal and external teams, including Product, Content, Marketing, CRM, IT and more.
Profile:
- Master’s degree in marketing, digital, business or a related field;
- 5 to 7 years of professional experience in E-commerce, Digital Marketing or E-merchandising, ideally with at least 2 years of managerial or team-leading experience;
- Advanced analytical capabilities with a track record of interpreting web analytics, sales data and user engagement data into impactful optimisations;
- Strong leadership skills, excellent communication skills and exceptional organisational skills;
- Strong interest in innovation;
- Hands-on experience with E-commerce platforms (SFCC, Shopify);
- Fluent in English, any other language is a plus.
Celebrating our inclusive and diverse culture is core to RIMOWA’s DNA. We view diversity as one of the key enablers that helps our business to grow.