MISSION STATEMENT
- Drive continuous improvement in channel productivity and brand image through innovative marketing activations and promotions.
- To help sales teams & brand teams to achieve commercial objectives with sustainable growth models
- Work with Brand Marketing and Sales team to ensure excellent execution of channel activations. Drive continuous enhancement of consumer relations ahead of competition.
MAIN RESPONSIBILITIES
- Business planning
- Define marketing activation plan based on consumer demand, brand direction and specific business requirements
- Own the development of channel strategy & produce tracking report/analysis as needed
- Work closely with Brand Marketing team and Sales team on execution to ensure commerciality and consumer relevance in all channel activations
- Acquire channel intelligence & insights through survey, analysis, regular catch-up & market visit
- BTL activations
- Ensure flawless execution of brand campaigns and channel activations
- Evaluate performance and results of campaigns to refine and improve effectiveness of future campaigns both quantitatively and qualitatively
- Pro-actively assess any performance issues and develop solutions to address them
- Initiate and implement store specific marketing support based on business needs and resource availability
- Work cross-functionally in resolving issues related to channel development, trade communication, and customer service
- System and Teamwork
- Work with Sales Planning, Market Intelligence, and other CE team members in developing systems/processes to track channel activation deployment & effectiveness
- Allocate projects & tasks among CE on-trade team members to best maximize efficiency
- Develop team members in terms of commercial acumen & also communication skills