Context & Environment
The energy market is changing.
Belgium is a key market for TotalEnergies, and Integrated Power Belgium (IP BE) B2C and B2B activities are the flagship of the company's ambitions to integrate the low-carbon value chain.
The Belgian energy market is highly mature and competitive, with the highest attrition rate of any European market:
- complexity and diversity of supply offers, mainly price-driven in a commodities market;
- strong competition, with a multitude of players and profitability under pressure;
- rapid technological and digital evolution, including the deployment of smart meters;
- multiple and evolving regulatory contexts (3 regions and 1 federal level), with a trend towards increasing differences between the 3 regional markets;
- multilingual market.
IP BE is also an innovation laboratory for European projects, through the diversification of its offerings: solar panels and self-consumption, solutions for electric mobility, etc.
Activities
The Sales Partners Specialist - VSE is responsible for developing, steering and continuously improving sales performance for the Very Small Enterprises segment across external sales partners and relevant inbound and outbound channels. The role translates commercial strategy into operational execution, strengthens partner capabilities and ensures a sustainable balance between customer acquisition, commercial value, customer retention, service quality and cost efficiency.
The specialist acts as the central interface between sales partners and internal stakeholders, with end-to-end oversight of VSE sales and activation flows, including lead follow-up, contract nursing and renewal activities.
1/ VSE sales strategy & execution
- Develop and implement the VSE sales approach across inbound, outbound and partner-led channels in line with commercial priorities.
- Translate go-to-market initiatives, product changes and campaigns into clear partner actions, operational plans and sales support materials.
- Identify opportunities to grow the VSE customer portfolio and improve conversion, activation, retention and commercial value.
2/ Partner management & business development
- Build strong, structured relationships with existing sales and contact-center partners while constructively challenging performance and delivery.
- Identify and assess potential partnerships and lead-generation opportunities that can expand reach in the VSE and SME market.
- Coordinate joint sales initiatives and ensure alignment on objectives, roles, timelines, service levels and expected business outcomes.
3/ Performance steering & reporting
- Monitor operational and commercial performance against forecasts, targets and agreed quality indicators.
- Prepare clear performance analyses, identify root causes and translate insights into corrective action plans with partners and internal teams.
- Follow up partner commitments, capacity, productivity, sales outcomes and improvement initiatives through regular governance.
4/ Sales enablement, training & quality
- Ensure sales teams have current tools, procedures, product knowledge and training needed to manage VSE customers correctly and efficiently.
- Coordinate briefings, coaching, knowledge updates and sales incentives that strengthen engagement and the sales culture.
- Monitor sales quality, customer feedback and compliance with agreed standards; organize bottom-up feedback and drive continuous improvement.
5/ Customer journey, processes & tools
- Oversee the VSE sales and activation journey, including escalations, contract nursing, renewal and handovers to relevant service teams.
- Act as a business contact for process issues and support testing or improvement of CRM, registration, communication and sales-support tools.
6/ Support B2C sales teams
Candidate Profile
- Bachelor’s degree in Business, Marketing, or a related field;
- Proven experience in a sales, marketing, sales support or similar role (min 5 years);
- Deep understanding of (sales) processes and go-to-market strategies;
- Outstanding communication and negotiation skills;
- Proficiency in using CRM and sales support tools;
- Ability to work both collaboratively and independently;
- Strong problem-solving, analytical skills and attention to detail;
- Good connection/collaboration with the partners but also daring to challenge the partners;
- FLuent in Dutch, French and English;
- 1 day at the office (Liège), 4 days visiting partners
Domain: Sales & Marketing
Type of contract: Regular position
Experience: Minimum 3 years
Employer company: TotalEnergies Power & Gas Belgium