MAIN OBJECTIVE OF THIS POSITION
设立该职务的基本目的
· Drive brand business growth and assist brand to achieve objective
· Increase Fresh brand awareness and brand image through 360 marketing campaign touch points
· Support product portfolio development, collaborate cross-functional teams to deliver sales and profit targets, and take charge of executional product marketing work.
MAIN RESPONSIBILITIES OF THIS POSITION
该职务的主要职责
A. Market understanding and analysis
· Consumer Understanding of Customers: Satisfactions/dissatisfactions on products, expectations, potential consumers SOB and their needs, competitor brand users and their satisfactions/dissatisfactions
Market analysis & insights: Leverage internal data and external research to monitor the latest product and category trends.
Competitive Analysis: Competitors’ launches, major activities, offerings (claims, pricing, performance, etc.) and media investment and activations
B. Product Management & Operations
Owner of 2-3 product franchise (LIP/Body/Sets), develop the product pipeline and launch plan
Deliver product launch plan and launch review, accountable for product retail sales, market share & category ranking
Manage product forecasts to ensure supply chain stability and inventory control both of C1&C3
Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency
Price management, including product pricing/promotion monitoring/market price information monitoring
· Support the Sr. Product Manager to complete all core development work of key categories, covering innovation product pipeline planning, marketing scheme execution and post-launch review follow-up.
C. Others
· Run budget planning, spending and control P&L under guidance
· Working on brand and marketing related projects/reporting assigned by line manager
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
该职务所需的主要技能及相关背景
Bachelor’s Degree
Minimum 3-5 years marketing experience.
FMCG/BEAUTY industry marketing experience is a MUST
Excellent communication and writing in English
Open personality with positive CAN-DO attitude, and passion for business and result oriented
Product innovation experience is NICE TO HAVE.
Local brand experience is NICE TO HAVE