ABOUT KENDO
Kendo is the small but mighty force behind your favourite beauty products. A play on the words “can do,” Kendo is redefining the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence. Kendo creates original founder brands, partnering with major faces from fashion and entertainment. The house of brands currently includes KVD Vegan Beauty, Fenty Beauty by Rihanna, Fenty Skin, Ole Henriksen, and Lip Lab. We tell their stories to bring to life the dream products you’ve always wanted but have never been able to find.
POSITION SUMMARY
The Brand & Marketing Manager is responsible for orchestrating and executing the brand and marketing strategy for the SEA & India region. Reporting to the Senior Marketing Manager, this role leads the development and implementation of brand positioning, messaging, and consumer engagement across all touchpoints, ensuring a cohesive and impactful brand presence.
The Brand & Marketing Manager drives the planning and execution of comprehensive 360° marketing initiatives, manages the marketing calendar and budget, and collaborates closely with commercial, retail, and education teams to optimize brand performance and market share. Additionally, this role oversees in-store visual merchandising, leads special projects and consumer events, and partners with PR and social media teams to ensure alignment with brand objectives. The ideal candidate is a strategic thinker and hands-on leader with deep experience in brand management and marketing within the beauty industry, a proven track record in the SEA & India markets, and a passion for building strong cross-functional relationships in a dynamic, fast-paced environment.