- Ideally 5+ years of experience in Luxury, Prestige Beauty, High-End Fashion or relevant beauty-related industries, with solid hands-on experience in Influencer Marketing, Social Marketing or Content.
- Strong understanding of the prestige Fragrance landscape, consumer trends and creator ecosystem.
- Experience managing social campaigns and influencer programs across major China platforms.
- Strong commercial mindset with the ability to connect social engagement with traffic, search and conversion.
- Strong aesthetic judgment and sensitivity to luxury brand codes.
- Excellent communication and stakeholder management skills.
- Good command of both Mandarin and English.
Hard Skill
- Fragrance Category Expertise: Strong understanding of Fragrance products, consumer behavior, beauty trends, application occasions and creator content formats.
- Platform Mastery: Strong knowledge of RED and Douyin ecosystems, creator dynamics, commercial tools and social commerce.
- Creator Management: Ability to identify, evaluate and develop mid-tier, micro-influencer and KOC relationships.
- Commercial & Data Acumen: Ability to interpret campaign data and translate performance insights into creator, content and investment decisions.
- Aesthetic Judgment: Strong visual taste appropriate for prestige beauty and luxury communication.
- Execution Excellence: Strong project management capabilities with attention to detail and the ability to manage multiple launches and campaigns simultaneously.