Specialist (Senior Analyst) - Brand Research & Insights
Looking for candidates who can support our strategic marketers with targeted research, communications, campaign support, event planning, and reporting, by leveraging strong marketing research, storyboarding, data analysis, and presentation skills. Someone with experience in external research, market sensing, marketing communications, reporting, building relationships, sharing new ideas, and working in teams, is open to learning and can quickly adapt to the changing business requirements.
Work you'll do
As a Senior Analyst, Brand Insights on the Brand Research & Insights team, you will be responsible for:
- Supporting marketing operations and secondary research across campaigns aligned to industries, markets, and functions.
- Developing deliverables such as competitive intelligence reports, share of voice analysis, market assessment reports, executive profiles, and research-based updates for stakeholders.
- Monitoring brand data, analytics, competitor activity, and market trends to surface insights, identify opportunities, and inform campaign or marketing strategy.
- Managing target lists, event invitees, marketing activity calendars, and event-related reporting to support strategic decision-making.
- Collaborating with marketing teams and internal stakeholders to prioritize requests, coordinate workflow, and deliver research projects and communications support.
The team
The Brand Research & Insights (BR&I) team is part of the broader Brand Marketing & Communications team. The USI BR&I team supports strategic marketers in developing and implementing effective marketing strategies and plans across industries, regions, and functions. The team provides a wide range of services, which help the Business Chief Marketing Officers, Strategic Marketers and Partners, Principals, and Directors (PPDs) expand client relationships and build Deloitte’s presence and reputation in the market. It develops marketing and research-based insights through competitive intelligence reports, executive profiles, persona-based research, event analysis, research material, and marketing brochures to equip leadership teams drive strategic initiatives and win business for the firm.
Location: Hyderabad
Shift Timings: 11 AM to 8 PM
Qualifications
Required:
- Any Graduate degree
- Master of Business Administration (MBA) or equivalent Master’s degree
- 5+ years of experience, including 3+ years of marketing and research experience supporting marketers based in the United States or global teams
- Experience conducting secondary research using Factiva, OneSource, Hoovers, Thomson, BoardEx, or similar databases
- Experience using Microsoft Excel and PowerPoint to analyze and present data in graphical and tabular formats, including pivot tables
- Experience supporting marketing communications, marketing operations, reporting, or campaign activities within a professional services organization
Preferred:
- Experience producing competitive intelligence reports, share of voice analysis, market assessment reports, executive profiles, or similar research deliverables
- Experience using Power BI, Tableau, or similar data visualization tools
- Experience supporting event planning, invitee list management, or marketing activity calendars
- Experience working with digital and social media channels, including websites, email, webcasts, podcasts, paid ads, LinkedIn, or Twitter/X
- Experience coordinating multiple research projects and stakeholder requests