Job Title: Director- Creative
Brand: skinbetter science
Location: El Segundo, CA
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Do:
We are seeking a visionary, hands-on Creative Director to serve as the visual architect for the skinbetter science brand. As we elevate our brand image in the luxury skincare space, you will act as our creative North Star—defining our aesthetic evolution, world-class imagery, and distinct visual language.
You will partner with marketing on “net new” designs and some adaptation, managing two temporary designers for assets. You will be a hybrid of operational excellence and true creative on establishing our signature visual style, lighting directives, angles, and content pillars, while designing net-new, high-impact creative assets. Additionally, you are scrappy, resourceful, and deeply practical about leveraging our in-house studio spaces to maximize high-end visual output while optimizing shoot costs.
RESPONSIBILITIES:
BRAND VISION & VISUAL EVOLUTION
- Aesthetic leadership: Define & evolve the visual identity of the brand in partnership with product marketing and the DMI team, ensuring all creative elevates the brands luxury, science-backed positioning
- Photography & Art Direction: Establish definitive brand standards for all US shoots – determining our signature photographers, lighting setups, color grading, mood, styling, and product/model angles while staying true to brand book & evolving it even more upscale.
- Style Guide/Brand Book translation: Translate DMI Brand book for the US teams to dictate how the brand shows up locally and consistently with excellence – across social, professional, d2c, retail touchpoints, and more.
CREATIVE STRATEGY & EXECUTION MASTERY
- Take ownership of our allotted in-house studio days, maximizing its utility to produce agile, high quality content effectively & efficiently
- Shoot planning: Conceptualize, plan, and execute highly efficient photo and video shoots that stretch production budgets without ever compromising luxury aesthetics
- Net-New Design & Creation: Lead the design & execution of complete, net-new brand collateral, multi-page layout assets, and advanced consumer/professional touchpoints that do not require adaptation.
- Design Consult: Work with marketing & brand engagement teams to ensure brand vision is translated clearly & accurately
- Budget Stewardship: Strategically allocate photography and production budgets
- Spearhead the integration of AI-powered design tools (such as CreAItech and Pencil GenAI into creative workflow to scale asset creation)
Strategic Partnership & Creative Excellence:
- Brand Strategy Partner: Act as a true strategic thought partner to leadership, helping shape the long-term roadmap and visual storytelling of the brand.
- Cross-Functional Collaboration: Partner closely with Marketing and DMI teams to translate strategic business goals into breakthrough creative campaigns (e.g., major product launches, seasonal promos).
- Partnership with LDB CMO teams (Content Factory) to shape & source content.
- Creative Mentorship: Guide and inspire our internal design talent to push creative boundaries, ensuring exceptional execution across every digital and physical touchpoint.
What We Are Looking For
Required Qualifications:
- 10+ years of progressive creative direction experience, specifically within prestige/luxury beauty, skincare, or fashion brands (in-house brand experience strongly preferred)
- Stellar portfolio demonstrating master level art direction, lighting, and photography curation. Luxury brand storytelling.
- Scrappy & Resourceful producer – proven experience directing photo/video shoots from concept to execution with a strong understanding of how to balance high-end visual standards with smart budget management and studio utilization
- Hands-on design mastery: deep fluency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) with a willingness to roll up your sleeves on design work.
- Forward thinking mindset, a keen eye for emerging visual trends, digital innovation, and how to blend timeless luxury with modern, high-performing content.
Preferred Qualifications:
- Excellent organizational, written, and verbal communication skills along with attention to detail
- Ability to work independently and handle multiple projects simultaneously.
- Helpful to have strong appreciation of aesthetic/dispensing industry, skincare métier, and technology. Experience working with field teams a positive
- Some travel required. Expected to be in El Segundo office 3+ days/week (L’Oreal guidelines)
Salary Range: 128-180k + bonus
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.