职位目标
为区域经理提供全面支持，协助管理区域运营。该职位重点在于跟踪业务表现、执行运营行政事务、协调总部、零售卓越团队与区域门店团队之间的工作，并推动区域各项举措顺利落地。
主要职责
50% 业务与运营报告
- 区域常规报告： 管理并汇总区域常规业绩报告，包括每周区域业务摘要、门店 KPI 跟踪、竞品观察及活动表现。
- 总部沟通： 准备总部及零售卓越团队所需的周度和月度运营报告。
- 区域周报： 为 HOR 起草、完善并提交区域周报，突出关键销售指标、客流趋势及门店运营反馈。
- 规划与目标支持： 协助 HOR 将月度销售目标分解至各门店，并汇总区域内竞品/市场动态，支持区域业务规划。
30% 行政与活动支持
- 差旅与市场走访管理： 安排 HOR 的商务差旅行程，并在巡店前准备详细的区域市场走访手册。
- 合同与费用管理： 处理 HOR 的费用申报与报销流程、供应商合同，以及区域活动的预算跟踪。
- 区域活动后勤： 规划并协调区域活动的后勤工作，例如 SMM、TMM 及活动安排。
- 高管支持： 汇总门店团队所需信息与运营数据，支持 HOR 日常决策。
20% 跨职能与门店协调
- 总部与零售卓越团队联络： 作为 HOR、总部各部门及零售卓越团队之间的主要桥梁，就品牌标准、培训落地、服务指南及创新零售项目保持一致。
- 门店协同： 促进 HOR、区域职能经理与店长之间的沟通，确保总部指令及区域项目无缝执行。
- 会议协调： 组织每周区域会议，记录会议纪要，并跟踪各门店团队的可执行交付事项，确保按时完成。
Job Purpose
Provide comprehensive support to the Head of Region (HOR) in managing regional operations. The role focuses on tracking business performance, executing operational administrative duties, coordinating between HQ, Retail Excellence, and regional store teams, and driving the smooth execution of regional initiatives.
Key Responsibilities
50% Business & Operational Reporting
* Routine Regional Reporting: Manage and consolidate routine performance reports for the region, including weekly regional business summaries, store KPI tracking, competitor observations, and event performance.
* HQ Communication: Prepare weekly and monthly operational reports required by Central HQ and Retail Excellence teams.
* Weekly Regional Report: Draft, refine, and submit the regional Weekly Report for the HOR, highlighting key sales metrics, traffic trends, and store operational feedback.
* Planning & Target Support: Assist the HOR in cascading monthly sales targets to stores and consolidating competitor/market dynamics within the region to support regional business planning.
30% Administration & Event Support
* Travel & Market Visit Management: Arrange business travel itineraries for the HOR and prepare detailed Regional Market Visit Books ahead of store tours.
* Contract & Expense Management: Handle expense claims, reimbursement process for the HOR, vendor contracts, and budget tracking for regional activities.
* Regional Event Logistics: Plan and coordinate logistics for regional events, such as SMM, TMM and event arrangements.
* Executive Support: Consolidate required information and operational data from store teams to support the HOR in daily decision-making.
20% Cross-Functional & Store Coordination
* HQ & Retail Excellence Liaison: Act as the primary bridge between the HOR, HQ departments, and Retail Excellence to align on brand standards, training rollout, service guidelines, and innovative retail projects.
* Store Alignment: Facilitate communication between the HOR, Regional Function Managers, and Store Managers to ensure seamless execution of HQ directives and regional programs.
* Meeting Coordination: Organize weekly regional meetings, record minutes, and track actionable deliverables across store teams to ensure timely completion.