Systems, Platforms, and Commercial Communications
- Refresh, assess, and optimize the Trade Portal to ensure it remains a relevant, user-friendly, and effective resource for commercial teams, distributors, and partner RTMs.
- Oversee internal resource platforms, including asset performance tracking, training support, user access, and required updates in partnership with IT and relevant stakeholders.
- Collaborate on product information management processes and oversee the integrity of data flowing from Maison teams into internal commercial platforms.
- Own and maintain relevant planning models and system processes related to POSM and trade marketing resource planning, including updates and user training as needed.
- Own the Commercial Marketing bulletin and program grid, ensuring clear, consistent communication of priorities, tools, timelines, and programming across the commercial organization.
- Align with Commercial Enablement on annual and quarterly KPIs for selling teams, ensuring commercial communications and program tracking support broader business objectives.
Portfolio and Commercial Support
- Develop and optimize tools supporting new and evolving routes to market, including redistribution of POSM, merchandising guidelines, and channel-specific selling resources.
- Establish structure and cadence for ROI assessment of key quarterly programs and commercial initiatives.
- Assess and evolve portfolio resources based on the needs of the Commercial Sales organization, specialized selling teams, and partner RTMs.
- Lead onboarding for new team members and stakeholders on trade marketing systems, tools, agencies, and core processes.
- Support General Sales Meeting content and broader commercial readiness materials for top 10 markets.
Annual Planning
- Partner on the annual planning process, ensuring below-the-line materials planning is aligned holistically with Maison and MHUSA annual and three-year timelines.
- Support prioritization of trade marketing initiatives and resource needs within annual planning cycles.
- Ensure planning outputs translate into clear project plans, resource requirements, and execution timelines.
Internal and External Relationship Management
- Collaborate closely with Brand teams to translate strategies into commercial guidelines, program hooks, and visibility standards.
- Act as a key connector across Brand, Commercial, Customer Programming, Commercial Enablement, Operations, agencies, and partner RTMs.
- Partner with subchannel and customer programming leads to ensure playbooks and programs are aligned with brand strategy and business objectives.
- Work with Consumer Insights to distill relevant trends and incorporate them into commercial program development and trade-facing tools.
- Share best practices across Brand teams, Field Marketing, Customer Programming, and the broader portfolio.
Communication and Execution Governance
- Serve as a primary liaison between Brand and Commercial teams for below-the-line materials, project readiness, and execution planning.
- Serve on Partner Operating Committees and Distributor Workstreams
- Establish and manage project timelines, milestones, and review cadences to ensure stakeholder alignment and on-time delivery.
- Communicate plans, tools, priorities, and updates clearly across functions to support execution excellence.