The SM is accountable for delivering commercial targets and store P&L by defining and executing the store strategy and roadmap. Drives elevated client experience and consistent brand standards across all touchpoints, ensuring excellence in selling ceremony standards, visual merchandising and service. Develops the team, setting clear priorities, monitoring performance and ensuring accountability over time. Governs store operations with a strong focus on operational excellence, compliance and internal controls, taking timely action to sustain performance and mitigate risks.