Director - Paid Social (LDB)

Job Title: Director, Paid Social (LDB)

Division: Corporate Digital and Marketing Office (CDMO)

Location: New York, NY (USA HQ – Hudson Yards)

Reports To: AVP, Paid Social 

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility, to satisfy beauty needs and desires in their infinite diversity.

The Corporate Digital and Marketing Office (CDMO) puts the consumer at the heart of L’Oréal’s business and drives digital innovation. CDMO delivers the best consumer experiences, develops new marketing models, and builds digital capabilities to futureproof the Group’s business.

At L’Oréal, our Digital team is at the center of the company’s digital transformation. We are determined to be pioneers in the new beauty tech world. By incorporating digital into everything we do, we are creating better relationships with consumers. When beauty and tech collide, the impossible can happen. Come join our dynamic team!

What You Will Do

The Director, Paid Social (LDB) will help set the divisional social strategy for L’Oréal Dermatological Beauty (LDB) and oversee the day-to-day work of the agency’s hands-on-keyboard social team. This role will connect agency partners with LDB brand media teams, helping develop and manage paid social strategy across the division’s brand portfolio.

The Director will continuously analyze performance, develop and implement best practices, and partner with brands and the agency to establish processes and governance for planning and execution. In partnership with the AVP of Paid Social, the Director will also help upskill the organization, develop measurement frameworks and playbooks, and liaise with the global media team to support alignment with L’Oréal guidelines.

Strategic Oversight & Brand Integration

• Lead the development and management of the LDB divisional social strategy, ensuring alignment with brand goals.
• Serve as a key connection point between the agency’s hands-on-keyboard team and internal brand media.
• Provide strategic guidance and day-to-day support to LDB Social Leads on paid social initiatives.
• Establish processes and governance for planning and execution to support high-quality, consistent campaign delivery across the division.
• Align paid social strategies with LDB brand objectives and consumer needs, while adhering to L’Oreal Global Golden Rules

Campaign Management & Reporting

• Provide strategic oversight and feedback on paid social plans before presentations to brands.
• Maintain visibility into brand briefs, strategic channel recommendation discussions, budget shifts and campaign check-ins.
• Analyze divisional paid social performance and translate findings into clear recommendations and next steps for stakeholders.
• Collaborate with LDB analytics partners on performance analysis and measurement.

Testing & Innovation

• Identify relevant innovations, opportunities and technologies with external partners for LDB divisional or brand adoption and testing.
• Partner with LDB teams to aggregate campaign learnings and identify testing opportunities and capabilities.
• Help develop a learning agenda that supports ongoing testing, optimization, and innovation across the division.
• Develop measurement frameworks and playbooks to address key business questions and support L’Oréal USA.
• Partner with CDMO and LDB CDMO to monitor Golden Rules compliance and track progress against learning agendas.

Skills Required

• Expertise in social advertising platforms, including Meta, TikTok, Pinterest, Snap, Reddit and X, with a track record of delivering measurable business results.
• Ability to develop and implement media best practices across distinct social media ecosystems.
• Strong understanding of strategic planning and digital program implementation across the consumer journey.
• Ability to translate brand and campaign objectives into strategic recommendations and optimizations.
• Experience working with agency partners and internal teams, including providing strategic direction and feedback.
• Ability to analyze performance and communicate investment results, insights and recommendations clearly to stakeholders and leadership.
• Strong executive-level presentation, communication and influencing skills.
• Ability to collaborate effectively across teams and create clarity in a developing, cross-functional capability.
• Curiosity about social media trends, marketplace conditions and new technologies.
• Entrepreneurial mindset and passion for consumer-centric marketing.

What We Are Looking For

• Bachelor’s degree.
• 7–10 years of experience in a vendor, client, traditional agency or media-focused role.
• Experience managing multiple projects and priorities based on business needs and potential impact.
• Strong project management, time management and organizational skills.
• Effective written and verbal communication skills, including experience presenting to diverse audiences.
• Ability to present and persuade individuals and groups.
• Self-motivated, results-oriented and solutions-focused, with strong strategic thinking.
• Experience developing media strategies that deliver measurable business results; direct-to-consumer experience is a plus.
• A track record of team leadership and interest in developing others.

Judgment and Decision Making

This role requires analytical, communication and data-management skills, as well as the ability to develop consumer insights and act on them in collaboration with internal brand teams and external partners. The Director will work across a matrixed business structure—including Media, Marketing and Commercial teams—to coordinate work and deliver objectives.

The role also requires building strong working relationships, developing deep knowledge of the LDB business, and influencing partners to introduce effective ways of engaging consumers through paid social. Strong interpersonal skills, diplomacy, time management and prioritization are essential.

Essential Physical Requirements

Must be able to work in an office environment.

Other Requirements

1. Leads with Human Sensitivity – Demonstrates respect, develops others and enriches team dynamics.
2. Displays Sensitivity to Our “Métier” – Focuses on quality and builds knowledge of the beauty business and consumer behaviors.
3. Demonstrates Entrepreneurship – Takes initiative, focuses on customers, improves processes and develops a vision.
4. Innovates – Shows curiosity, imagines creative solutions that generate business value and uses data to develop new insights.
5. Achieves Results with Integrity – Focuses on results, deliverables and follow-through, and acts with integrity.
6. Manages Complexity – Considers multiple perspectives, analyzes issues and finds solutions when facing challenges.
7. Interacts Effectively – Listens and communicates effectively, presents confidently and builds networks.

1. Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
2. Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

What’s In It For You

• Salary range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
• Competitive benefits package, including medical, dental, vision, 401(k) and pension plan
• Hybrid work policy: 3 days in the office and 2 days working from home
• Flexible time off, including paid company holidays, paid vacation, Vacation Buy Program, volunteer time and Summer Fridays
• Company perks, including access to L’Oréal’s internal shop and a monthly mobile allowance
• Learning and development opportunities, including e-learning, Lunch & Learn sessions and mentorship programs
• Employee Resource Groups, think tanks and innovation squads
• Access to mental health and wellness programs

Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply. You may be the right candidate for this or another role.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices based on legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation to access job openings or apply, contact [email protected].

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