Director, Social Strategy, Community Insights

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

About the Job

Visa’s internal Social Studio is seeking a Director, Social Strategy, Community Insights, to lead the research and development of community-first insights that directly fuel social concepts, content, and campaigns aligning with brand and business objectives.

This role will play a critical role in enabling flagship social capabilities and growth across Core Brand and Marketing Services initiatives, serving as an embedded subject matter expert and partnering with a team of dedicated Social Strategists, Creatives, Community Managers, Project Managers, Producers, and Business Leads to continually build and evolve a best-in-class in-house model.

What You’ll Do

• Create a pipeline of community-first insights derived from social data, with an emphasis on uncovering patterns, behaviors, and intersections that can fuel social content creation and campaign strategy.
• Combine advanced social listening, data analysis, and qualitative research to identify creative and strategic territories with disproportionate engagement or brand relevance potential.
• Partner to develop advanced community insights frameworks for each social content type (hero/tentpole, always-on, and reactive), inclusive of social listening, performance reporting, audience segmentation, and 3rd party/offline inputs, with the goal of creating bespoke content that consistently breaks through on priority platforms.
• Present key insights and recommendations to cross-functional stakeholders of all seniorities, ensuring findings are communicated in a way that’s clear, relevant, and tied to brand priorities.
• Partner closely across Global Brand, Marketing Services, and cross-functional teams to brainstorm, refine, and execute global social campaigns across priority brand and cultural moments.
• Mine, track and identify trends from the Visa community that can inform future strategies, franchises and campaigns.
• Continually analyze, visualize, and contextualize learnings from previous content and campaigns to help optimize ongoing efforts by channel and content type.
• Partner with Creative Studio leadership to develop a community insights-first culture, modeling excellence and guiding collaborators on how to move from observation to insight to creative.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Deep experience leading social insights development across multiple priority platforms, ranging from analyzing large data sets to evaluating individual posts
• Proficiency working with Social Strategists and Creatives to translate insights and recommendations into social-first content and concepts
• Portfolio of brand content or activations, especially those across Sports, Music, and Travel, fueled by social-first insights and recommendations
• Deep understanding of the creative and production process, with proven ability to partner across key functions, including Brand, Strategy, Editorial, Production, Operations, Media, and Creators
• Strong understanding of best-in-class campaigns and content by social platform
• Content strategy, financial services or payments industry experience preferred
• Extremely organized with keen attention to detail
• Experience collaborating across complex global teams
• Proven ability to drive results with a high degree of personal initiative and subject matter expertise in a fast-paced, dynamic environment with limited resources

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer