This Marketing Manager role will be based in London and embedded in the UK sales team. The candidate will be a high-impact partner to sales, translating business priorities into real-world marketing events and data-driven marketing programs that drive client acquisition, deepen engagement, accelerate pipeline growth, and contribute directly to growth.
The role is a hands-on one that combines commercial strategy, client journey expertise, digital marketing execution, and performance analysis to maximize marketing's contribution to business growth across institutional, and intermediary client segments.
The Marketing Manager for UK, Netherlands and Nordics serves as a strategic partner to sales, translating business priorities into data-driven marketing programs that drive client acquisition, deepen engagement, accelerate pipeline growth, and contribute to Net New Money (NNM). The role combines commercial strategy, client journey expertise, digital marketing excellence, and performance analytics to maximize marketing's contribution to business growth across institutional, wholesale, and intermediary client segments.
Key responsibilities
Commercial growth & business partnership
- Partner with sales and client portfolio managers to identify growth opportunities and support business objectives.
- Understand and align with the priorities and strategy of the sales organization for UK, Netherlands and Nordics, translating them into a compelling, actionable marketing plan with clear target audiences, activities, timelines and measurable commercial outcomes.
- Translate business challenges into measurable marketing initiatives that support client acquisition, retention and cross-selling opportunities.
- Act as a trusted partner to business stakeholders on growth strategy and marketing investment decisions.
- Build strong partnerships across sales, marketing, content, communications, compliance and external agencies.
- Influence senior stakeholders through evidence-based recommendations and commercial insights.
- Represent the voice of the market by bringing client feedback, competitive intelligence and emerging opportunities into planning discussions.
- Plan and deliver high-impact client events, conferences and trade-fair participation to strengthen the firm’s profile, support priority themes and create relevant engagement opportunities for sales.
Client journey & demand generation
- Own and optimize end-to-end client journeys across priority client segments.
- Design and execute integrated, multi-channel campaigns that generate engagement, pipeline and commercial outcomes.
- Identify conversion opportunities and remove friction points across the marketing funnel.
- Drive adoption of digital engagement programs and scalable growth initiatives.
Data, insights & performance management
- Establish clear KPIs linked to pipeline creation, marketing influence, client engagement, conversion and business growth.
- Use CRM, marketing automation and analytics platforms to measure performance and optimize investment decisions.
- Turn data and client insights into actionable recommendations for commercial teams.
- Continuously test, learn and improve campaign effectiveness
What are we looking for?
Experience & skills
- 5+ years of experience in B2B marketing, demand generation, digital marketing, client engagement or commercial marketing.
- Strong understanding of financial services, asset management or wealth management landscape.
- Proven track record of strategic thinking and linking marketing investment to pipeline growth and business outcomes.
- Proficient working with CRM, marketing automation, campaign analytics and performance measurement (M365, Salesforce, MC Cloud, Snowflake, Power BI)
- Strong commercial and entrepreneurial acumen and ability to engage credibly with sales leadership.
- Excellent stakeholder management, communication and presentation skills.
- Strong understanding of asset management markets and regulatory requirements across regional markets
- Native language English; Dutch is advantageous.
What do we offer?
- Experienced, diverse team in an international environment.
- Agile environment in how we think, the way we work and our trust for each other.
- Flat hierarchy with collaboration at all levels.
- Collaborative spirit with opportunities to learn and thrive.
We are looking for talented people, not just a CV that ticks all the boxes. Even if you do not have absolutely everything we have asked for, if this role sounds like a good fit for you, we encourage you to apply.
At Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300+ engaged professionals, based in 27 locations globally and headquartered in Zurich.
We are both majority family-owned and publicly listed. Our capacity for long-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel?
Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner.
At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination.
If you have any questions you can contact us through our contact form.