Vice President, Lifecycle Marketing Strategy

Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking

J.P. Morgan Commercial Banking is the industry’s leading middle market banking provider in an increasingly competitive landscape. The Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking, will lead the development and execution of lifecycle marketing strategies designed to strengthen client relationships and accelerate growth across the Commercial Banking’s middle market clients. Reporting to the Executive Director responsible for Growth Marketing, this role will establish a scalable, data-driven approach to engagement, retention, relationship deepening and product adoption throughout the client lifecycle.

In this role, you’ll identify opportunities that increase engagement, deposit growth, cross-sell penetration, and adoption of key banking, payments and advisory solutions. Success in this role requires a strategic B2B marketer who combines analytical rigor, customer-centric thinking and strong cross-functional leadership to build programs that deepen client relationships and create long-term value for both clients and the firm.

Job Responsibilities

Strategy & Lifecycle Planning

• Define lifecycle journeys and key client moments that influence engagement, product utilization and relationship expansion

• Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities and thought leadership

• Develop deepening programs that connect clients with banking, payments, liquidity, credit and advisory solutions based on demonstrated needs and behaviors

• Identify and evaluate new lifecycle marketing capabilities, technologies and operating models that strengthen Commercial Banking's client growth strategy

Data, Analytics & Insights

• Leverage client, behavioral and business data to identify opportunities for personalized engagement and next-best-action strategies

• Establish KPI frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption and revenue growth

• Deliver performance reporting, client insights and strategic recommendations to senior Marketing and Commercial Banking leadership

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Leadership & Stakeholder Partnership

• Work closely with Product Marketing, Analytics, Sales Enablement and Commercial Banking stakeholders in the design of integrated client journeys that deliver meaningful client experiences while driving measurable business outcomes

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Optimization & Continuous Improvement

• Lead test-and-learn initiatives to continuously optimize client experiences, engagement strategies and business results

• Accountable for establishing and meeting reach goals for the C&SI content curation engine, ensuring that clients receive and engage with firm-wide content.

Required Qualifications, Capabilities and Skills

• Bachelor's degree in Marketing, Business, Communications, Analytics or a related field

• Significant experience developing and executing lifecycle, CRM, customer engagement, retention or relationship marketing strategies in a B2B environment

• Demonstrated expertise designing customer journeys that drive engagement, product adoption, retention and revenue growth

• Strong understanding of B2B lifecycle marketing principles, including activation, engagement, cross-sell and relationship deepening

• Experience leveraging customer data, segmentation, analytics and behavioral insights to develop targeted marketing strategies

• Proven ability to translate business objectives into measurable lifecycle marketing programs and outcomes

• Experience working with marketing automation, CRM and customer journey orchestration platforms.

• Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets

• Demonstrated success partnering across Product Marketing, Segment Marketing, Analytics, Sales and stakeholder organizations

• Ability to influence senior leaders and drive alignment across a complex, matrixed organization

• Excellent written, verbal and executive presentation skills

• Strong project leadership and organizational skills, with the ability to manage multiple priorities and stakeholders simultaneously