Overview
The Specialist, Media – North America is a digital-first role supporting the planning, activation, optimization, and measurement of Tiffany & Co.’s media initiatives across the US and Canada. Reporting to the Manager, Media – North America, this role helps manage day-to-day execution across paid social, programmatic display and video, creator amplification, audience targeting, and reporting, while partnering across channels to deliver integrated campaigns.
The ideal candidate combines strong digital media fundamentals with hands-on campaign management, analytical rigor, and a passion for luxury brand marketing.
Key focus areas include:
- Digital Campaign Management: Support activation and ongoing management across paid social, programmatic display and video, and creator-led media.
- Audience Strategy & Activation: Coordinate audience targeting and activation, including CRM audiences, across applicable platforms and partners.
- Measurement & Reporting: Support reporting delivery, performance analysis, and measurement workstreams, including EOC reporting, MMM, and brand lift studies.
- Creator & Cross-Functional Coordination: Coordinate closely with PR, Creative, Brand Management, eCommerce, and agency partners to connect creator activity and digital media execution.
- Executional Excellence: Maintain rigorous attention to detail across campaign timelines, trafficking inputs, creative delivery, platform requirements.
- Innovation & Best Practices: Bring forward platform updates, audience opportunities, industry insights, and best-in-class thinking to continuously elevate digital media planning and execution.
The Specialist models and champions Tiffany & Co.’s core belief—People Make the Difference—and lives our values: Be Creative & Innovative, Deliver Excellence, and Cultivate an Entrepreneurial Spirit.
Key Accountabilities
Digital Media Planning, Activation & Optimization
-Support campaign planning and activation across paid social, programmatic display and video, YouTube, high-impact digital formats, and creator amplification.
-Manage day-to-day campaign workflows with the media agency and platform partners, including timelines, creative specifications, trafficking inputs, quality assurance, and launch readiness.
-Monitor pacing, delivery, and performance; identify optimization opportunities and support implementation with agency and channel partners.
-Coordinate paid creator activity between Media and PR, overseeing product logistics, creator amplification, platform set up, creative trafficking, timeline adherence, and data for reporting.
-Maintain documentation of campaign plans, optimizations, platform updates, proof of performance, and key decisions.
Audience Strategy, Measurement & Reporting
-Support audience planning and activation across CRM, platform, publisher, and partner audiences; confirm audience availability and correct in-platform implementation.
-Partner with the agency and internal teams to translate campaign objectives into audience, channel, and measurement requirements.
-Coordinate recurring and campaign reporting, validate data and commentary, and translate findings into clear implications and recommended actions.
-Support measurement workstreams including end-of-campaign reporting, marketing mix modeling, and brand lift studies.
Budget & Operational Support
-Track digital channel budgets, spend, fees, and reconciliations in partnership with channel leads, the media agency, and Finance.
-Support insertion order review, invoice reconciliation, purchase order inputs, and accurate budget documentation for assigned campaigns.
Cross-Functional Collaboration
-Partner with North America Media, PR, Creative, eCommerce, the media agency, publishers, and platform partners to deliver integrated campaigns.
-Maintain clear, timely, and solution-oriented communication; surface risks, dependencies, and decisions early.
-Coordinate workstreams across multiple campaigns and stakeholders while maintaining accountability for deadlines and deliverables.
Innovation, Best Practices & Continuous Improvement
-Stay current on digital platforms, ad products, privacy changes, measurement capabilities, creator trends, and audience solutions.
-Identify opportunities to improve campaign workflows, reporting quality, audience adoption, and cross-functional ways of working.
-Bring forward relevant tests, learnings, and best practices that can strengthen media effectiveness and execution.
Qualifications
Required
- Education & Experience: Bachelor’s degree with a minimum of 4 years of experience in digital media, marketing, media agency, retail marketing, or brand management.
- Digital Media Experience: Hands-on experience supporting paid social and programmatic display or video campaigns, including campaign setup, creative requirements, pacing, optimization, and reporting.
- Audience & Measurement: Working knowledge of audience targeting, first-party data activation, digital measurement, and performance metrics.
- Analytical & Technical Skills: Strong analytical skills and advanced proficiency in Excel and PowerPoint; able to validate data and communicate clear performance implications.
- Project Management: Highly organized and detail-oriented, with the ability to manage multiple campaigns, stakeholders, deadlines, and dependencies simultaneously.
- Collaboration & Communication: Strong written and verbal communication skills, with experience partnering across internal teams, agencies, platforms, publishers, and external partners.
- Adaptability & Drive: Proactive, curious, and comfortable working in a fast-paced environment with evolving priorities.
- Team Orientation: Demonstrated team player who contributes to a collaborative, positive work environment and represents Tiffany & Co. with professionalism and poise.
Preferred
- Experience with Meta, TikTok, Pinterest, YouTube, Google Campaign Manager, DV360, or comparable paid media platforms and ad-serving tools.
- Familiarity with CRM or first-party audience ecosystems, data onboarding, clean-room or privacy-safe activation, and brand lift or marketing mix measurement.
- Experience coordinating paid creator or influencer amplification with PR, social, creative, or agency teams.
Experience within luxury marketing, high-end retail, or premium consumer brands.
The hiring range for this position ranges from $80.000 - $90.000 on a full time basis. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.
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