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Asset Management - Global Client Group - Senior Sales ETF, South & South East Asia
senior · Asset Management
Job content
Role Description and purpose
The purpose of the role is to enhance the BNP Paribas Easy Franchise (ETF and index solutions) in South East Asia through sales, marketing and communication across the territory. The Senior ETF Sales covering SEA will be required to build and manage relations across all professional clients, having a strong focus on private banks, asset management companies, independent wealth managers and institutional investors, with the goal of bringing ETF & index solution assets to the forefront and increasing the ETF market share. This person will be part of the Global Client Group global line and accountable, together with the local BNPPAM Sales teams in SEA , of the overall fundraising effort for ETF’s and for the follow up of ETF clients. Together with the Global ETF team in Europe this person will be responsible and have oversight of all marketing content, the coordination and animation of the local sales effort for fund raising, leading on follow up discussions with clients once initial introduction has been made and in some instances direct relationships with prospects and clients, in coordination with local sales
key responsibilities
Sales & Business Development
- Acquire new business opportunities in partnership with local SEA sales teams.
- Execute the BNP Paribas Easy strategy in APAC, achieving assigned KPIs (net new cash, revenues, client engagement).
- Develop and manage relationships with private banks, asset managers, brokers, independent wealth managers, and institutional investors.
- Maintain strong client activity tracking and robust pipeline management.
Marketing & Branding
- Collaborate with the marketing team to deliver effective ETF marketing campaigns for the region.
- Help raise brand visibility by influencing local media and positioning BNPP AM as the preferred ESG ETF partner.
Client & Internal Stakeholder Collaboration
- Work closely with the local SEA Sales teams within BNPP AM to ensure seamless client coverage.
- Coordinate with broader BNP Paribas entities (Wealth Management, Cardif, Financial Institutions Coverage, etc.) to promote ETF capabilities.
- Partner with the Global ETF Sales team in Europe on content, product positioning, and sales coordination.
- Engage with external brokers, distributors, and other ETF ecosystem partners.
Market Intelligence
- Provide strategic insights to Sales Management on market developments and emerging ETF opportunities suitable for the SEA region.
Financial Security Responsibilities
- As the position bearing the primary responsibility for ensuring adequate client/intermediary due diligence and exercising constant vigilance over the business relationship;
- To ensure that the KYC process is carried out in a complete and timely manner so that all KYC files that the Company is responsible for are always maintained up-to-date
- To contribute to the information and documentation collection and updating as well as to the provision of qualitative analysis, including materiality of adverse information, which is necessary for the Company to eventually decide on the client onboarding or recertification
- To fulfill other responsibilities as set forth in the applicable KYC/ KYI policy
Key Internal / External Relationships
- Internal:
- A local Sales Team based across SEA (covering BNP Paribas Asset Management) with whom to cooperate and coordinate management of client relationships
- Working closely with the broader group to introduce our ETF capabilities (Wealth Management, Cardif, Financial Institutional Coverage, etc)
- The Global ETF specialist sales team
- CIB Group and FIC
- External:
- CIB Group and FIC
Role Requirements
Essential qualifications & experience
Business skills:
- Proven ETF sales track record (7+ years), ideally within Asia.
- Strong understanding of the ETF ecosystem, including distribution channels and market participants.
- Experience with institutional and wholesale clients (asset managers, private banks, wealth managers, brokers).
- Solid knowledge of financial markets and asset management.
- Strong selling, negotiation, and influencing capabilities.
- Ability to manage strategic relationships and drive commercial outcomes.
- High energy, commitment, and drive to succeed in diverse, international environments
Transversal skills:
- Ability to build, maintain, and leverage professional networks.
Behavioral skills:
- Results‑driven mindset with strong ownership.
- Strong teamwork orientation; able to collaborate effectively across departments and geographies.
- High emotional intelligence; self‑aware and thoughtful in interactions.
- Strong communication skills and ability to articulate complex topics clearly.
- Proactive, solutions‑oriented, and able to learn quickly from feedback and setbacks.
- Inclusive and relationship‑driven approach.
- Able to influence key stakeholders at various levels.
Languages:
- Fluent English is required.
- Knowledge of additional SEA regional languages is a plus.
Tools / technologies / methodologies:
- Proficient in MS Office, particularly Excel and PowerPoint.
Conduct Expectations
- Act as a role model for good conduct and ethical behavior.
- Demonstrate transparency, accountability, and sound judgement in managing conduct risks.
- Consider the impact of decisions on colleagues, clients, and partners; escalate concerns when necessary.
Essential qualifications & experience
- Strong technical and product knowledge of ETFs.
- Minimum 10 years of relevant sales experience, preferably in Asia Pacific.
- Proven experience managing client relationships and driving business development in ETF
- Bachelor’s or Master’s degree in finance, business, economics, or a related discipline.