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Digital Analyst role at ING in Milan: analyze user behavior, optimize funnels, and drive conversion improvements.
Full‑time hybrid position with competitive salary, perks, and a flexible smart‑working environment.
Title
Digital Analyst
Location
Milan, Italy
Description
ING Bank N.V. is looking for a Digital Analyst
Activities
As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life.
You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.
Responsibilities
- Acquisition funnel analysis identifying drop off points and opportunities for improvements
- Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation
- Study on page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues backup
- Translate data and behavioral insights into clear actionable recommendation for the Content Marketing Specialists
- Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion
- Build and maintain recurring dashboards and reporting track funnel health and conversion KPI's over time
- Support the design of A/B tests by providing data data backend hypothesis and post test analysis
Required skills
- Experience of at least 5 years in the role
- Ability to manage critical situations through good decision‑making skills
- Degree in field Digital Marketing, Statistics, Engineering, Economics
- Knowledge of the English language
- Knowledge of analysis in user digital behaviour (APP&WEB)
- Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
Contract offer
- Working conditions : Permanent employment contract
- Working hours: Full time (37 hours per week)
- Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
- Location : Milan (hybrid)
- Annual base salary starting from: 39.000€
- Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
- Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
- Flexible Smart Working
- Competitive base salaries and performance‑based bonuses
- Meal vouchers and corporate restaurant and bar
- Health insurance and Accident insurance
- Pension fund and welfare plan
- Diverse cultures & Innovative mindsets
- International Environnent and Talent Program
- Commitment to sustainability
- Lots of training development opportunities to help you grow
- Lots of moments dedicated to physical and mental well‑being
- A special day off when it is your birthday: we call it #doyourbirthday!
- And of course, we can’t forget free water & coffee at the office!
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
Job Application Safety Reminder
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
- Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
- Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com
- No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.
If you suspect suspicious activity, report it immediately. Your safety matters to us.