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Join ING Bank in Milan as a Content Marketing Specialist, driving web optimisation and conversion through CMS and A/B testing.
Shape digital strategy, collaborate with analytics, SEO, and paid media, and grow your career in a dynamic hybrid environment.
Activities
As Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel.
You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.
Responsibilities
Own the build and continuous optimization of our landing pages and website
Design and implement A/B test variants - from wireframe to live page – working hands‑on in our CMS and HTML/CSS
Collaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands‑on UX and build expertise.
Support the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once live
Ensure pages are built with solid UX foundations – page speed, mobile responsiveness, accessibility – and correct implementation of tracking /tagging for conversion measurement
Own the asset reusability strategy throughout the channels served by the CMS
Partner with Paid Media expert to align landing pages with campaign intent and traffic source
Partner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance)
Work closely with key stakeholders across product, sales and brand to drive impact
Required skills
Experience of at least 5 in the role
Ability to manage critical situations through good decision‑making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of HTML/CSS, JavaScript, market standard CMS
Knowledge of the following software: Figma, WordPress
Contract offer
Working conditions : Permanent employment contract
Working hours: Full time (37 hours per week)
Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
Location : Milan (hybrid)
Annual base salary starting from: 56.000€
Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
- Flexible Smart Working
- Competitive base salaries and performance-based bonuses
- Meal vouchers and corporate restaurant and bar
- Health insurance and Accident insurance
- Pension fund and welfare plan
- Diverse cultures & Innovative mindsets
- International Environnent and Talent Program
- Commitment to sustainability
- Lots of training development opportunities to help you grow
- Lots of moments dedicated to physical and mental well-being
- A special day off when it is your birthday: we call it #doyourbirthday!
- And of course, we can’t forget free water & coffee at the office!
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.
‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.
Do you think you are "a step ahead"? Apply now!
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
Job Application Safety Reminder ⚠️
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
- Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
- Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com
- No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.
- If you suspect suspicious activity, report it immediately. Your safety matters to us.