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Senior Specialist – Product Management (Consumer Acquisition & Engagement) – Drive merchant ROI through targeted advertising, audience activation, and analytics.
Join Mastercard’s global tech team to shape next‑generation loyalty solutions, partner with ad‑tech/martech ecosystems, and uphold data privacy & regulatory compliance.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, Product Management - Consumer Acquisition & EngagementWho is Mastercard
What role do we play in the modern world? Are we an enabler of purchases or a facilitator for transactions? We play a much larger role in the world by enabling those that have no access to financial systems. We have the technology, people and Brand to serve modern society. Today, we are a global tech company that connects everyone to endless possibilities, priceless possibilities.
Overview
The Services team is a key differentiator for Mastercard, providing the cutting-edge technology and consulting services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Mastercard’s Consumer Acquisition & Engagement products and services are leveraged by merchants and financial services clients across the globe to maximize the value of their customer relationships.
Mastercard is a global powerhouse in customer loyalty with over 900 loyalty professionals globally operating hundreds of rewards programs for the world’s largest brands. Our solutions include innovative technologies such as Mastercard Rewards Services, Personalized Card Linked Offers, Pay with Rewards, Promotions. By bundling these solutions with Loyalty Consulting, Innovation Services, Test & Learn, and Managed Services we provide unparalleled end to end capabilities to customers across Financial Services, Retail, Consumer Goods, Grocery and Convenience, Travel & Hospitality and Telco segments.
Role
- • Support strategic merchant relationships and the development of advertising-driven product solutions that deliver measurable ROI. You’ll help identify revenue opportunities, contribute to product definition and launches, and work with merchants and internal teams to drive growth through targeted advertising, audience activation, and robust measurement.
- • Manage day-to-day merchant relationships and support the development of joint business plans.
- • Identify and develop new growth opportunities; contribute to revenue pipeline tracking and pricing recommendations.
- • Translate merchant pain points into product requirements; help prioritize core value and scalable capabilities that improve acquisition, frequency, and basket size.
- • Coordinate cross-functional workstreams across Product, Engineering, Data, Sales, Partner Marketing, Legal/Privacy from discovery through GTM and lifecycle.
- • Support ecosystem partnerships with adtech/martech, measurement, data providers, and media networks to extend reach and accelerate merchant value.
- • Apply data governance, privacy, brand safety, and regulatory requirements in day-to‑day product and partner execution; promote ethical data use and transparent measurement.
- • Be responsible for seamless CA&E product development and management, focusing on local capability development.
- • Work with our global counterparts to implement the solutions to the market, support our sales and account management team to deliver the customer success.
- • Become the expert on best practice loyalty and continue to seek out new methods, business models, marketing tactics and technologies to keep at the forefront of the industry.
- • Make continual recommendations to the business model, ensuring it is relevant and responsive to the market
- • Partner cooperatively in a team environment to support the evolution of loyalty programs in market
- • Support larger team functions related to ensuring customer compliance with Mastercard standards
- • Achievement of budget & program KPI’s/ goals including driving sales and managing margins.
- • Assist with ad hoc requests, participate in special projects as required, and provide cross-functional support as needed
All About You:
- • Min 6 years in card usage, partnerships, or data‑driven marketing
- • Experience delivering merchant ROI, campaign performance, or measurable commercial outcomes.
- • Product management skills, highly organized with strong attention to detail
- • Strong analytical skills with working knowledge of data‑driven marketing, pricing, and stakeholder management.
- • Strong communication and negotiation skills; comfortable managing multi‑stakeholder discussions and partner‑facing engagements.
- • Experience working within privacy, data governance, or regulatory requirements.
- • Bachelor’s degree required; MBA, quantitative graduate degree, or relevant industry certifications a plus.
- • Excellent verbal, presentation, and written communication skills
- • Expert in PC skills including proficiency in Microsoft Excel, Word, PowerPoint; Better with working skills on AI
- • Ability to adapt to changes in a demanding work environment
- • Minimum of Bachelor’s degree required
- • Native in Cantonese, Fluent in English
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.