CRM Managing Consultant, Advisors & Consulting Services, Marketing

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Senior CRM Managing Consultant position in São Paulo, focusing on marketing strategy, CRM and customer journeys.

Lead client engagements, build data-driven campaigns, and mentor teams at Mastercard.

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

CRM Managing Consultant, Advisors & Consulting Services, MarketingAdvisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Roles and Responsibilities

Client Impact

• • Lead client engagements across a range of industries and problem statements
• • Develop and/or lead marketing strategies and programs for large, regional, and global clients by working with technology and data
• • Lead the design, implementation, execution and optimization of CRM and customer lifecycle marketing campaigns across multiple channels (email, push, SMS, in-app and digital channels)
• • Design and implement customer journeys leveraging dynamic content, personalization rules, audience segmentation and customer data to optimize engagement and conversion outcomes
• • Own key relationships with mid-level to senior client stakeholders and independently assess client agenda, internal culture, and change readiness

Team Collaboration & Culture

• • Lead team to effective marketing strategies and recommendations, and deliver impactful client presentations while growing team members’ roles and skills
• • Provide marketing expertise and day-to-day project delivery team leadership, support evolution of solutions with innovation and create a collaborative and inclusive environment for all levels
• • Manage relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
• • Provide subject matter expertise in CRM, customer journey orchestration, marketing automation and campaign operations
• • Provide on-the-job training, coaching, and mentorship to junior consultants

Basic qualifications

• • Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
• • Hands-on experience implementing, configuring and managing CRM and marketing automation campaigns using Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Oracle Responsys, HubSpot, Data Cloud Platforms and/ or similar platforms
• • Hands-on experience building and deploying customer journeys with dynamic content, personalization logic, decisioning rules, audience segmentation and automated triggers
• • Experience coaching and managing teams across multiple engagements with third parties
• • Experience managing key vendor and client relationships
• • Knowledge of business KPIs, financials, and organizational leadership
• • Ability to identify new business development opportunities, and experience drafting proposals and scoping new opportunities
• • Ability to provide perspective on industry and marketplace
• • Advanced Word, Excel, and PowerPoint skills
• • Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment
• • Ability to communicate effectively in English and the local office language (if applicable)
• • Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Preferred qualifications

• • Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
• • Advanced expertise in CRM, customer journey mapping, journey orchestration, dynamic content configuration, personalization frameworks, customer data activation and omnichannel campaign optimization
• • Strong preference for candidates with deep experience in Adobe Campaign, Adobe Journey Optimizer, Salesforce Suite and Data Cloud, including journey design, dynamic content configuration, audience management, personalization and campaign deployment
• • Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
• • Experience with data visualization tools (e.g., Tableau, Power BI)
• • Experience leading development and implementation of solutions and measuring impact on clients' business
• • Experience generating new knowledge or creating innovative solutions for a firm
• • Relevant industry expertise and/or experience in product, sales, or marketing technology
• • MBA or master’s degree with specialization in marketing or digital (not required)

Corporate Security Responsibility

• • All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
• • Abide by Mastercard’s security policies and practices;
• • Ensure the confidentiality and integrity of the information being accessed;
• • Report any suspected information security violation or breach, and
• • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.