Vista previa de la oferta
VP - Marketing Strategy Manager
senior · Marketing
Key Responsibilities
Local Marketing Strategy & Planning
- Develop and manage the local marketing strategy aligned to business goals, customer needs, and local market dynamics.
- Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.
- Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.
- Drive local market amplification efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.
- Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.
- Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.
- Build and evolve the local agent strategy to strengthen agent and HLA partnerships and improve funnel performance.
- Define target agent segments, value propositions, engagement motions, and marketing tactics that support relationship growth
- Manage a team of 3-5 employees.
Product & Program Communications (New + Existing)
- Manage ongoing updates to products/programs, including refreshes to value proposition, messaging, processes, and Sales marketing materials.
- Collaborate with Product, Legal and Compliance to ensure communications are accurate, approved, and clearly understood.
- Monitor adoption and performance; recommend enhancements to improve customer and partner engagement.
Cross-Functional Leadership & Representation
- Serve as Marketing representative in cross-functional meetings and forums; communicate key updates, decisions, and timelines.
- Partner closely with Product, Legal, and Compliance to align plans, manage risks, and secure approvals.
- Ensure marketing activities adhere to all applicable policies and standards, and proactively surface issues and mitigations.
Skills & Capabilities
- Strategic development: ability to set direction, define a roadmap, and prioritize initiatives based on impact.
- Tactical execution: ability to translate strategy into deliverables, manage timelines, and drive results in-market.
- Strong cross-functional collaboration and stakeholder management (including working effectively with Brand, Sales and Legal/Compliance partners).
- Clear written and verbal communication, including executive-ready updates and concise program documentation.
- Comfort operating across ambiguity; able to create structure, drive decisions, and move work forward.
- Analytical orientation: defines success metrics, monitors performance, and uses insights to optimize.
Qualifications (customize as needed)
- Bachelor’s degree or equivalent experience.
- 5+ years of experience in marketing strategy, program management, go-to-market, or related roles (financial services and/or home lending experience preferred).
- Experience launching and managing programs that require cross-functional coordination and formal approval processes.
- Experience with local/field marketing, partner marketing, or channel marketing is a plus.
Working Style / Competencies (optional add)
- Ownership mindset; follows through from idea to launch to optimization.
- Strong judgment and risk awareness.
- Able to influence without authority and build alignment across diverse partners.