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Vice President - Go-to-Market Product Strategy - Domestic Payments
senior · Marketing
Unlock your potential and dive deep into market analytics and product launch strategy and execution . Harness your expertise to build pivotal relationships, identify areas of improvement, increase efficiencies, and lead our products to their launch.
As a Go-to-Market Strategy Manager within the Core Payments Product Management team, you will play a pivotal role in devising and implementing product launch strategies and execution plans. Your contributions will facilitate the introduction and adoption of key payment offerings such as ACH, Disbursements, and Wire payments. You will be instrumental in segmenting clients and prospects to match client requirements with the pricing and positioning of our products. Additionally, you will be responsible for creating product marketing materials, constructing Sales enablement plans, and developing and conducting trainings to expand product offerings and achieve revenue goals.
Job responsibilities
- Develop a strong understanding of our products and value-added services to effectively tailor internal and client-facing product marketing collateral to specific client segments and use cases
- Build and maintain working relationships with stakeholders across distinct functions including Product, Sales, Commercialization and Legal
- Collaborate with Product Managers and cross-functional teams to develop and implement strategies for new product launches and expansions
- Perform market research and conduct analysis to evaluate market trends, competitor pricing strategies, and client behavior to recommend product improvements
- Partner with Product Managers to develop internal and client-facing product marketing collateral
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise working in Product Management, Product Marketing, Consulting, or Go-to-Market execution
- Developing knowledge of product management and client segmentation, data analysis and market research
- Experience in developing and executing product targeting strategies
- Consulting, strategy or go-to-market / commercialization experience
- Strong storytelling and analytical skills with ability to translate product vision into go-to-market plans and execute on them
- Sales enablement experience with bringing new product capabilities to market
- Proficiency in Microsoft Word, Excel, and PowerPoint
Preferred qualifications, capabilities, and skills
- Effective communication skills to present ideas, plans, and strategies to a diverse audience
- Market research skills to identify opportunities, trends, and customer preferences
- Strong interpersonal skills to build and maintain relationships with stakeholders and partners