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Stakeholder Intelligence Advisor
senior · Marketing
, Reino Unido
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About the Business
The environment in which the Shell brand operates is undergoing profound transformation. Artificial intelligence increasingly shapes what people see, think, and believe about companies; media is fragmented and fast-moving; and trust, reputation and brand meaning are continuously influenced by real-world events, stakeholder expectations and cultural dynamics. In this context, decisions can no longer rely on instinct, hindsight or static reporting alone.
Shell has articulated an ambitious future. Strategic Communications & Brand (SC&B) operates as one integrated team responsible for building trust, relevance and long-term value—ensuring the vision and strategy are clearly understood and consistently expressed. This creates a strong brand halo that supports the business today and a shield that protects it over time.
The Data, Insights & Intelligence (DI&I) team serves as the central nervous system of SC&B— connecting data, technology, insight and foresight to provide a continuous, real-time understanding of how Shell is experienced by stakeholders and how the world around it is changing. The team ensures that signals are translated into clear, decision-ready intelligence—so leaders understand what is happening, why it matters, and how to act with confidence to build, protect and grow trust, reputation, and enterprise value.
What’s the role
As a Stakeholder Intelligence Advisor you will provide an essential outside-in perspective by helping the organisation understand, quantify and track what’s truly going on in the hearts and minds of our key stakeholders and more importantly why this is so.
This is a role for a senior insights professional who will shape and lead insights programs to enable the SCB teams to build data-driven communication strategies. Reporting to the Head of Stakeholder Intelligence in the DI&I Team, you will leverage audience insights combining this with data across owned and earned media channels to ensure communications objectives and business strategy are supported by data.
What you’ll be doing
This role will be predominately leading Shell’s opinion research relating to its Corporate Brand advertising campaigns, including opportunities to lead on other stakeholder projects.
Stakeholder research
Lead robust global quantitative and qualitative opinion research to inform communications briefs, concepts, creatives and messages; advertising testing of assets prior to launch; campaign pre and post evaluations
Lead the production and maintenance of appropriate dashboards advising on relevant key metrics
Support the exploration, development and use cases for AI applications e.g. synthetic audiences
Integrate data sources
Source agnostic, leading integrated pre and post evaluations of communication campaigns including assessments from opinion research, owned, earned and paid media analysis, with clear and actionable recommendations
Where relevant optimize audience segmentations to ensure teams have sharper insights for communications briefs and the media buying agency can target more effectively
Insight to Action
Translate data observations into insights
Work collaboratively with internal stakeholders to ensure the insights can be connected to real decisions and execution
Stakeholder Collaboration
Contribute to building a culture of audience-first perspectives; engage with key stakeholders to improve trust and reputation
Engage with a wide selection of colleagues in different countries and global teams up to VP level, and with Brand agency partners to deliver key insights.
Agency & Partner Management
Manage agency partners to deliver high-quality, concise and insightful research
Ensure agencies are aligned to corporate strategy, research objectives and quality standards
Oversee timelines, deliverables and performance across agency projects
What you bring
This is a full-time specialist role requiring deep experience in opinion research and strategic application. Equivalent of an Account Director level on Agency side.
Proven practitioner in B2C and/ or B2B audience insights at client and/ or external consultancy
Proven experience of ability to interpret insights in the context of the relevant strategic priorities and form actionable conclusions and recommendations
Experience of multi-source data integration and insight mining
Work autonomously on assignments, but contribute to the DII collective
Analytical and problem-solving skills
Problem-solving abilities, when presented with challenging or ambiguous requests. Able to work comfortably with uncertainty and proactively address challenges
Evidence of best practice analytical knowledge through industry associations such as the MRS or similar
Excellent oral and written presentation skills, with the ability to share information in an insightful, simple and visual manner
Collaboration & Stakeholder Management
Act as a trusted adviser and specialist on the target audience (focus on Energy Engaged Customers/ Wider Society and opportunities on Staff, B2B Customers), looking for opportunities to deepen insights about these audiences
Ability to work across multiple teams and disciplines
Delivery & Execution
Demonstrate effective project management of a programme of qualitative and quantitative studies; projects are completed to high quality, on time and to budget
Look for continuous improvement and opportunities for cost savings – both with third party spend and within Shell processes
Utilise technology to maximum benefit, including AI-enabled tools where relevant
What we offer
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.
Continuously grow the transferable skills you need to get ahead.
Work at the forefront of technology, trends, and practices.
Collaborate with experienced colleagues with unique expertise.
Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
Benefit from flexible working hours, and the possibility of remote/mobile working.
Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
Take advantage of paid parental leave, including for non-birthing parents.
Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Grow as you progress through diverse career opportunities in national and international teams.
Gain access to a wide range of training and development programmes.
Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel. If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via careers@shell.com . We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.
Shell in The United Kingdom
Shell is a vital contributor to the UK, supporting energy security, jobs and economic value. We provide energy to fuel homes, hospitals, schools, vehicles, machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader, and leading FTSE multinational, we are active across the country’s energy system.
In the years ahead, as the UK looks to strengthen energy security and deliver its 2050 net-zero goal, Shell UK aims to play a crucial role. We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.
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