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Consumer Card Specialist
Marketing
Job Family Group:
Sales Group
Job Description:
Job Purpose
The Consumer Card Specialist is responsible for managing bp's largest proprietary card marketing program, the bp rewards Visa® co-branded credit card portfolio, along with the bp Amoco and Thorntons gift card programs. This role owns the end-to-end partner relationship with bp's issuing bank and card network, driving strategy, marketing execution, technology enhancements, and performance management to grow cardmember acquisition, spend, and engagement. The role serves as the primary internal point of contact for all bp rewards Visa initiatives across marketing, legal, technology, finance, operations, and field sales teams, and represents bp externally with partners such as FNBO, Visa, SVS, and more.
Key Accountabilities
- Manage and continuously improve bp's consumer payments, loyalty, and co-branded credit card program to deliver against commercial, customer, and strategic objectives.
- Develop and implement acquisition, engagement, retention, and customer value strategies that drive portfolio growth, program performance, and customer loyalty.
- Lead the planning and execution of integrated marketing and communication programs across digital, CRM, paid media, retail, field, and customer engagement channels.
- Manage strategic relationships with financial institutions, payment networks, loyalty providers, technology vendors, agencies, and other third-party partners.
- Lead cross-functional initiatives involving marketing, technology, operations, finance, legal, sales, and external partners to deliver product enhancements, customer experience improvements, and business objectives.
- Support the development, evaluation, and launch of new payment products, loyalty capabilities, partnership opportunities, and customer value propositions.
- Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation.
- Develop cases, recommendations, forecasts, and performance reporting to support decision-making and drive commercial value.
- Manage complex projects and product initiatives from concept through implementation, balancing interested party requirements, timelines, budgets, risks, and business priorities.
- Collaborate with technology and digital teams to support platform enhancements, system integrations, process improvements, and customer experience initiatives.
- Ensure adherence to contractual obligations, legal requirements, compliance standards, and governance processes across all program activities.
- Influence and align collaborators across multiple business functions to resolve challenges, drive execution, and deliver successful business outcomes.
- Support field sales, operations, and marketing teams through training, communications, performance insights, and tools that increase program awareness, adoption, and effectiveness.
- Manage program budgets, partner funding opportunities, and vendor relationships to improve return on investment and support long-term business objectives.
- Monitor emerging payment, loyalty, fintech, and consumer trends to identify future opportunities and help shape product and partnership strategies.
Travel Requirement:
Up to 15% travel should be expected with this role
Skills:
Agility core practices, Brand management, Business acumen, Business analysis, Channel marketing activation, Consumer insights and segmentation, Contract negotiation, Creative and content development, CRM and lifecycle marketing, Customer value proposition development, Data analysis and visualization (Excel, Power BI), Digital fluency, Financial competence and budget management, Internal alignment, Legal and compliance navigation, Listening, Loyalty marketing, Managing strategic partnerships, Market understanding, Marketing performance monitoring, Negotiating value, Offer and product knowledge, Paid media management, Partner relationship management, Payments and fintech knowledge, POP and on-premise execution, Pricing management, Product management, Project management, Partner management, Storytelling with data
Why join us
At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
How much do we pay (Base)? ($115,00 - $150,000 (Minimum & Maximum)) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.
This position is eligible for US Benefits Select. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Select SPD Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Select SPD.
We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Select SPD.
As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Select SPD.
Travel Requirement:
Relocation Assistance:
Remote Type:
Skills:
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Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.