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Coffee and Fresh Drinks Manager

senior · Sales & Business Development

Bangkok, Tailandia

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

August 5, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Responsibilities

Responsible and accountable to grow C4 of coffee and fresh drink business under Shell Café brand by 8-15% CAGR.

Marketing & Innovation

Develop and execute marketing campaigns for coffee and drink offerings.
Stay updated on beverage trends and introduce innovative menu items.
Organize in-store events or tastings to boost engagement.

Sales & Financials

Monitor sales performance and implement strategies to meet targets.
Manage cash handling and assist with financial reconciliation.
Collaborate with store management on pricing and promotions.

Operations & Product Quality

Ensure the implementation of signature menu and core menu to be available at all sites
Ensure all beverages meet quality and presentation standards.
Monitor inventory levels and order supplies as needed.
Work with and provide a guideline to a CR operation manager to manage daily operations of the coffee and fresh drink section, ensure cleanliness and hygiene standards in accordance with health regulations.
Work with a Training Manager to develop training protocol for baristas and beverage staff.

Conduct regular performance reviews and provide coaching.

Customer Experience

Engage with customers to understand preferences and recommend products.
Handle customer complaints and resolve issues promptly.
Promote seasonal specials and new product launches.

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Coffee and Fresh Drinks Manager

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