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Digital Marketing & Communication Mgr
senior · Marketing
Bangkok, Tailandia
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Key Responsibilities
Strategic Leadership
Lead Shell Mobility Thailand’s digital strategy to grow brand preference and business performance per business plan.
Aligning with global brand & communications strategies.
Digital Marketing & Communication
Build a strong digital foundation for customer engagement across all touchpoints.
Drive online-to-offline conversion—from mobile to forecourt/storefront.
Manage Shell’s digital channels: LINE Official Account, website, Facebook, mobile app etc.
Customer Experience & Innovation
Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.
Create seamless customer journeys across digital and physical platforms.
Media & Campaign Management
Oversee paid, owned, and earned media strategies (search, influencers, partnerships).
Inspire and manage creative, media, CRM, and digital agencies.
Ensure relevant and effective digital communication.
Social Media & Reputation
Lead social media community management and social listening.
Protect and enhance Shell’s brand reputation online.
Performance & Optimization
Track digital performance and analyze data for budget and strategy improvements.
Coordinate with global and local teams to ensure strategic alignment.
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