Manager, Digital Marketing – Digital Experience Platforms

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Manager, Digital Marketing – Digital Experience Platforms

manager · Marketing

Job Description

What is the Opportunity?

Help drive the next wave of growth of RBC’s digital front door—our public-facing digital channel. As Manager, Digital Marketing – Digital Experience Platforms, you will translate the channel’s vision into actionable roadmaps, driving meaningful client experiences and measurable business outcomes to our enterprise digital strategy.

You’ll operate at the nexus of strategy, analytics, and execution, turning insights into prioritized initiatives and quantifiable business and customer outcomes to ensure operational excellence, speed to market, and alignment with our broader digital transformation agenda.

What Will You Do?

As Manager, Digital Marketing – Digital Experience Platforms, you will guide the platforms and experiences that shape how RBC clients find answers, explore options, and engage with us — right on our public website and beyond. You will work on the strategy, roadmap, and outcomes for key public site platform capabilities — from onsite search to self-service help experiences — at an enterprise scale. You will connect platform capabilities with business strategy, working cross-functionally across Digital, Technology, Marketing, and beyond to make informed, outcomes-focused decisions that move fast and land with purpose.

Lead with Digital Expertise

• Be the subject matter expert on enterprise digital experience platforms — leading initiatives from strategy through execution, bringing clarity to complex problems, and raising the bar for what is possible across our digital marketing ecosystem.

• Advocate for the adoption of digital experience platforms — identify business requirements, delivering enhancements with technology partners, and continuously evolving to serve client and business needs.

• Build and sustain strong enterprise partnerships across Digital Product, Technology, Marketing, Legal, and Compliance — operating effectively to drive alignment and move initiatives forward with clarity and momentum.

• Work on the public website on-site search experience and be accountable for how well clients find the products, services, and answers they need, efficiently and with less friction. The north star: an intelligent, intuitive search experience that reduces effort, increases self-serve adoption, and measurably improves client satisfaction.

Turn Data into Direction

• Use performance data, client behaviour signals, and platform analytics to identify patterns, surface actionable insights, and inform the next iteration of our digital strategy — always grounding decisions in what is best for the client.

• Track progress against defined OKRs, maintaining a clear line of sight between platform initiatives and business outcomes — keeping teams aligned, accountable, and focused on what moves the needle for clients.

Enhance the Self-Service Help Experience

• Manage RBC’s on-site self-service help content (structured question-and-answer and guided help experiences) to ensure the underlying platform remains current, relevant, and scalable for cross-channel delivery.

What do you need to succeed?

Must Have

• 3–5 years of experience in digital product management, digital marketing, or a related discipline.

•   Experience with enterprise search technologies (e.g., Coveo, Algolia, or similar) and a strong understanding of search optimization principle.

• Strong business acumen — able to interpret performance data, identify opportunities, and translate insights into prioritized actions that drive continuous improvement.

• Growth mindset with the resilience and discipline to drive outcomes.

• Excellent communication, presentation and storytelling skills while leveraging financial, channel and customer insights.

Nice to Have

• Understanding of content architecture principles, including taxonomy design, metadata management, and structured content strategy.

• Demonstrated experience with enterprise digital experience platforms, particularly Adobe Experience Manager (AEM) Cloud; familiarity with CMS & DAM platforms is an asset.

• Solid understanding of SEO strategy and a working knowledge of AEO and structured content for AI/conversational search environments.

• Experience designing and executing A/B testing and digital experimentation programs is an asset.

• Ability to clearly distill technical concepts to non-technical stakeholders.

What’s in it for you?

We thrive on the challenge to be our best and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program.

• Leaders who care for and support your development through coaching and other opportunities.

• Ability to make a difference and lasting impact.

• Work in a dynamic, collaborative, progressive, and high-performing team.

• A hybrid RTO model that currently includes a minimum of 3 days per week in the office (subject to change).

• Opportunities to do challenging work.

• Opportunities to take on progressively greater accountabilities.        

• Access to a variety of job opportunities across business and geographies.

Job Skills

Additional Job Details

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.