Director, Acquisition Strategy, Direct Investing

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Director, Acquisition Strategy, Direct Investing

lead · Retail & Commercial Banking

Job Description

What is the opportunity?

Lead a dynamic team driving growth in one of Canada’s most competitive investment markets. The Director, Client Acquisition Strategy will be accountable for forming and delivering against our net-client and net-asset acquisition plans (including both gross acquisition and retention volumes).

You will partner with marketing, sales, product, and analytics teams to build data-driven acquisition programs, optimize customer acquisition costs, maximize lifetime value across all channels and segments, and drive impact through initiatives and campaigns.

This is an exciting opportunity to shape acquisition strategy for RBC Direct Investing, optimize acquisition volumes and costs across channels, and own P&L outcomes.

What will you do?

• Craft and execute client acquisition strategies with full accountability for targets and P&L outcomes

• Build compelling go-to-market programs and lifecycle strategies designed to achieve client acquisition targets and drive measurable revenue growth

• Lead annual budgeting and forecasting for all net-acquisition activities

• Optimize the CAC-to-LTV equation across every channel, segment, and offer

• Lead teams through the delivery of high-impact initiatives that accelerate growth and reduce attrition

• Conduct strategic deep-dives that answer critical business questions and size transformational opportunities

What do you need to succeed?

Must have:

• 10+ years of progressive experience in client acquisition, growth strategy or investment products, with demonstrated P&L ownership and accountability for outcomes

• Deep financial acumen, including comfort building business cases, modeling campaign impact, and optimizing unit economics

• Strong executive presence and communication skills, with the ability to influence senior stakeholders and secure buy-in across the organization

• Proven strategic problem solving skills, including the ability to break down ambiguous, complex problems and translate analysis into action

• Proven ability to partner with a diverse group of stakeholders to draw out diverse views & secure alignment

• Degree in Business Administration, Marketing, Economics, Finance or a related quantitative field

• CFA and/or experience in the investments industry is an asset

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Shape the growth strategy for one of Canada's leading digital investment platforms in a fast-moving, innovative market

• Lead a high-performing team with direct accountability for business outcomes

• Grow your career with exposure to senior leadership and strategic initiatives across wealth management

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate’s experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

$110,000 -160,000

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay range for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

Job Skills

Additional Job Details

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.