Marketing Strategy Lead

Vista previa de la oferta

Marketing Strategy Lead

Marketing

Job Description

This position combines marketing and communications excellence with data-driven CRM management and technology leadership. The successful candidate will drive brand visibility and content strategy while leveraging data analytics to identify growth opportunities and optimize client relationships.

Core Responsibilities

Marketing & Presentation (40%)

• Develop and produce marketing decks, presentation materials, and client-facing documents
• Create and manage content across digital channels, including LinkedIn strategy and execution
• Optimize and maintain team website
• Generate innovative ideas and campaigns for social media platforms (financial literacy etc.)

Data Analytics & CRM Management (40%)

• Administer Salesforce platform, ensuring data accuracy and system optimization
• Build and maintain dashboards to track key metrics tied to growth and asset consolidation
• Analyze CRM data to identify client opportunities and consolidation potential
• Process and manage referral entries and generate actionable referral analytics
• Produce client information relevant for servicing – tickets, interests, etc.

Technology Leadership & Enablement (20%)

• Serve as internal champion and trainer for AI, and applications to improve efficiencies
•  Lead adoption of new platforms and technologies available within the firm
•  Participate in all pilot programs as early adopter, providing feedback and best practices
• Ensure the team maximizes the full suite of enterprise applications available

Key Qualifications

• Proficiency in Salesforce or similar CRM platforms
• Experience with marketing automation, analytics, and dashboard development
• Strong written and verbal communication skills
• Comfort with technology adoption and change management
• Ability to work across functions and influence without authority

Job Skills

Additional Job Details

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Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

This position includes competitive-based pay, and the overall earning potential is impacted by a variable incentive structure, earning a multiple of salary up to:

RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.