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Hospital Account Executive
mid · Sales & Business Development
Role Title: Hospital Sales Executive
Location: Karnataka (Location Flexibility required)
Reporting to: Zonal Hospital Sales Manager
ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!
Job Purpose:
Hospitals are the first point of care for patients in top tier markets because of the need for quality healthcare and assured health services. To harness the opportunity that lies within hospitals, a dedicated Key account management team with customized Marketing interventions. The purpose of this role would therefore be to:
Scan the hospital environment for new business opportunities for hospital consumed HUL brands
Identifyopportunities in differenttypeof hospitals by evaluating risks, formulating action plans, implementing keystrategies& monitoringeffective deployment to enhance HUL’s productivity in hospitals.
To support Regional Hospital Sales Manager in rolling out key marketing interventions targeted at HCPs and other key stakeholders in the Hospital environment
Establish the distribution structure in the covered geography in coordination with Regional Hospital Sales Manager aligned to the business needs of the segment
Key Responsibilities:
Implement strategy for new (and existing) market and business opportunities:
Executive marketing programs with clearly defined outcomes –i.e.new products introduction, increased penetration, and conversions
Develop andmaintaincontact with key opinion leaders / other stakeholders in Institutions through direct contact programs. Conduct external educational and awareness programs to build sustainable, long-term customer loyalty and equity for HUL
Generate,maintainand utilize customerdatabasefor promotional use.
Coordinate with Hospitals and distributors to generate and execute the orders on time and for settlement of claims.
Constantlyidentifynew business opportunities in Hospitals and accounts with better realization and revenue scope
Monitor and report:
Adhere to commercial/ complianceguidelines and reporting guidelines as prescribed by the company.
Track competitor activity and the industry environment for developing trends and practices
Track customer feedback on product quality and escalate concerns toappropriate authorities
Liaison:
Liaise internally withcrossfunctional salesteamand externally (with opinion makers) to obtain the required resources and ensure theirutilizationto achieve organizational goals.
Liaise with purchase department, pharmacy, & administrators in Hospitals to obtain afavourableconsideration for HUL products.
Knowledge/Education Required:
Bachelors OrMaster’s Degree in Science
Minimum Level of Job-Related Experience Required
2-3years experience
A lot of Internal and external customers need to be managed by the incumbent viz.
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