Vista previa de la oferta
Marketing Manager Romania
senior · Marketing
DIGITAL & E-BUSINESS TEAM in ROMANIA
Ensure highly premium Brand image online, in consistency with the offline network and the corporate guidelines (permanent update of Brand pages & products pages, management of assortment, implementation of Brand contents etc…)
Support the development of direct sales through online (e-retail, e-commerce) and Guerlain boutique openings.
Plan and execute all online trade activities with our key retailers to drive maximum of traffic on our Brand pages and increase conversion rate (increase online sell out)
Set and achieve online retail targets, with weekly KPIs monitoring
Plan and execute all digital campaigns, including SEO/SEM, social media and display advertising campaigns in order to increase Brand awareness in the country
Design, build and maintain our social media presence
Develop strong relationships with key bloggers & micro influencers to increase customers’ engagement and Brand awareness
Measure and report performance of all digital marketing campaigns, and assess against targets (ROI and KPIs)
FORECASTS - ROMANIA
Develop strong working relationship with Sales to develop accurate and strategic forecasts for basic and new products. Recommend adjustments to basic business forecasts based on new product projections.
Monitor closely forecast accuracy with supply team and participate actively to Sales & operations meetings to achieve forecast accuracy targets
Propose any corrective action to BM/Regional team to minimize stock /inventory on saleable items and POSM.
Inventory management in preparation of strategies for discontinued products and one shot products.
TEAM MANAGEMENT
Lead, manage and develop talents
Profile
- Work Experience:
Minimum 8 years’ experience in the luxury industry, on Marketing roles involving strategic marketing, digital and trade marketing.
Previous exposure with international HQ.
University graduate in business
Romanian & English bilingual. Additional languages (French) is a plus
An experience with cosmetic industry or high-end Maison is considered an asset
Key competencies / Technical skills:
Manage direct (minim 1-2 persons) and indirect team (functional roles in region)
Strong ability to build and maintain relationships internally & externally
Strategic vision. Customer and clientele focus
Ability to work effectively in a fast-paced environment
Leadership/ self-starting capabilities with creative thinking and strategic thinking skills
Strong project management experience with proven organization skills, time management skills, high level of detail orientation and ability to implement and execute multiple projects at once
Ability to influence and work collaboratively in a cross-functional environment with several different departments & across all levels of the organization
Proactive approach to all tasks and projects and shows initiative to drive results and solve problems.
Outstanding presentation and communication skills (oral and written)
Understanding of customer experience requirements in online & offline, a multichain and/or boutique environment