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Editorial Director - CEO Campaign
senior · Consulting
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
BCG is looking for an experienced, entrepreneurial Editorial Director to lead the firm’s content program for a global marketing campaign focused on helping CEOs shape their leadership agenda and their careers.
The Editorial Director will have three primary roles:
- Partner with BCG’s global campaign team to define and execute a cohesive, cross-channel content strategy, working closely with the campaign’s leadership and topic experts across the firm.
- Conceive and manage the development of editorial features that tie back to the campaign’s priorities and showcase BCG insights on sub-topics, themes, and emerging areas of interest.
- Take a portfolio view of content pipelines across the firm, ensuring alignment with the campaign’s content strategy and priorities.
Strong editorial and creative skills are essential. The Editorial Director will improve quality in formats ranging from articles and reports to videos and infographics, helping to ensure that BCG’s insights are market-leading. They will work closely with topic experts—and will leverage their own expertise in GenAI tools—to storyline BCG data and research and ensure the content is compelling and differentiated. The Editorial Director will proactively identify new opportunities for thought leadership and will initiate and drive content projects. For the campaign’s flagship reports, the Editorial Director will work with topic experts, the media team, the campaign team, and others in Marketing to shape questionnaires, analyze data, and extract a story that can attract both earned media and commercial interest. The Editorial Director will provide top editing to ensure that content is fit for the CEO audience and may occasionally serve as a writer to seize the opportunity to be in the market with timely insights.
Communication and teaming skills are critical. The Editorial Director will cultivate relationships within the campaign and across the business, acting as an adviser, influencer, and problem solver. This role demands a strategic communicator who excels at distilling complex concepts into clear messages that advance BCG’s position among CEOs. The Editorial Director will take responsibility for articulating a data-driven content strategy and gaining alignment for that strategy among senior stakeholders.
The Editorial Director’s impact will be evident on several fronts. Published content will reflect clear priorities and will be supported by well-defined channel strategies, resulting in stronger reach and engagement. Content development, in general, will benefit from greater collaboration across the business, the promotion of best practices, and the strategic use of metrics to drive improvements. The program of content, in general, will be recognized as market-leading and will resonate with business leaders and the media.
While closely aligned with BCG’s global campaign team, the Editorial Director’s organizational home is the BCG Content Studio, which is part of BCG’s Marketing & Communications organization.
YOU’RE GOOD AT
- Building relationships with stakeholders across functions and at all levels, especially among senior decision-makers in the business.
- Communicating clearly and effectively, with a focus on informing and influencing decisions that affect content strategy and development.
- Applying sound editorial judgment to improve content quality.
- Actively shaping written and spoken material into sharp, compelling, and engaging content for senior business professionals and the media.
- Leveraging, and in some cases developing, GenAI tools to support the planning and development of both content and content strategies.
- Staying abreast of developments in the world of business and beyond, especially the topics that should be top of mind for CEOs
- Identifying content gaps across complex pipelines based on internal priorities and market research.
- Making recommendations for new and innovative content across different channels including social media (paid and organic), email, web, events, and media.
- Developing and updating external messaging and talking points for BCG thought leaders.
- Helping define KPIs for content across owned and earned channels.
- Taking action to help move work forward, and showing initiative in solving problems and overcoming challenges.
What You'll Bring
- Bachelor's degree in a related field with demonstrated high academic achievement.
- Minimum 10 years of work experience in a professional editorial environment.
- Integrated marketing experience, with a focus on thought leadership campaigns.
Who You'll Work With
- Global campaign team
- Practice area marketers
- Content studio colleagues and leadership
- BCG's global marketing team
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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