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Vice President, Digital Campaign Delivery Lead
senior · Marketing
Drive impactful digital marketing campaigns for Business Banking, collaborating across teams to deliver customer-focused solutions and operational excellence.
As a Vice President, Digital Campaign Delivery Lead in Business Banking, you will lead a team responsible for executing acquisition campaigns across digital channels. You will coordinate cross-functional delivery, ensure launch readiness, and drive continuous improvement through automation and AI-enabled capabilities. Your leadership will influence stakeholders and optimize customer-facing marketing experiences.
Job Responsibilities
- Lead end-to-end execution of digital acquisition campaigns across landing pages, email, paid media, and public digital channels.
- Partner with Strategy, Product, Digital Content Experience (DCE), and Creative teams to translate business objectives into effective campaign briefs and execution plans.
- Coordinate stakeholder reviews and approvals across Legal, Compliance, Risk, and business partners.
- Ensure creative assets and customer experiences are implemented accurately and consistently across digital channels.
- Support optimization efforts by providing campaign performance insights and recommendations to DCE, Creative, Product, and Analytics partners.
- Own and evolve the campaign execution operating model, including workflows, governance, documentation standards, and delivery processes.
- Drive cross-functional coordination to ensure readiness across targeting, creative development, approvals, production, and technology implementation.
- Monitor key performance indicators and operational metrics to ensure successful campaign outcomes.
- Ensure audit-ready execution through disciplined documentation, process adherence, and controls governance.
- Lead, coach, and develop a team of campaign managers, setting clear expectations for prioritization, accountability, and execution excellence.
- Identify and implement automation and AI opportunities across campaign intake, workflow management, quality assurance, reporting, and execution processes.
Required Qualifications, Capabilities, and Skills
- Minimum 5 years of experience in digital marketing, campaign management, marketing operations, or acquisition marketing.
- Demonstrated leadership experience managing teams and delivering results in a highly regulated environment.
- Proven ability to lead end-to-end campaign execution from planning through launch and optimization.
- Strong understanding of digital marketing execution, customer journey fundamentals, creative review processes, and campaign optimization techniques.
- Experience partnering with Legal, Compliance, Risk, and Control functions and navigating formal approval processes.
- Exceptional stakeholder management and communication skills within complex matrixed organizations.
- High attention to detail with disciplined documentation and audit-ready execution practices.
- Strong analytical and problem-solving skills with the ability to leverage data and insights to improve outcomes.
- Technology-forward mindset with interest in automation and AI-driven workflow improvements.
Preferred Qualifications, Capabilities, and Skills
- Business Banking and/or financial services marketing experience.
- Experience managing digital acquisition, lifecycle marketing, or customer engagement campaigns.
- Experience leading marketing transformation initiatives involving tools, workflows, governance, or operating model improvements.
- Hands-on exposure to AI-enabled marketing, workflow automation, or process optimization tools.
- Proven track record of improving campaign performance through testing, optimization, and operational excellence.
- Agency-side or in-house marketing campaign management experience.
- Bachelor’s degree.
Additional Information
- Fast-paced, delivery-focused environment supporting multiple concurrent campaign launches.
- High emphasis on operational discipline, documentation, controls governance, and execution quality.
- Significant cross-functional coordination across Strategy, Product, DCE, Creative, Technology, Analytics, Legal, Compliance, and Risk teams.
- Ongoing focus on process improvement, automation, AI enablement, and operational efficiency.