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Assistant Marketing Manager - UI Thailand, Japan
mid · Marketing
Assistant Marketing Manager - UI Thailand, Japan
Location: Thailand
About Unilever International
Unilever International (UI) is Unilever's White Space business, bringing trusted brands to new markets, channels, and consumers around the world. Operating with an entrepreneurial mindset, UI identifies growth opportunities, launches iconic brands into untapped markets, and accelerates business growth through innovation, agility, and execution excellence.
We are looking for a highly driven Assistant Marketing Manager - UI Thailand, Japan to support the growth of our Thailand and Japan business by building strong brands, driving consumer engagement, and delivering impactful marketing initiatives across multiple channels.
About the Role
This role will play a critical part in driving brand growth, market penetration, and business performance across Thailand and Japan. You will lead integrated marketing campaigns, support new product launches, collaborate with cross-functional teams, and work closely with distributors, retailers, and agency partners to deliver commercial success.
This is an exciting opportunity for a marketer who combines strategic thinking with hands-on execution and thrives in a fast-paced, entrepreneurial environment.
Key Responsibilities
Brand Marketing & New Product Development (NPD)
- Lead the development and execution of integrated marketing plans for key brands across Thailand and Japan.
- Drive successful brand launches and growth initiatives for brands such as Simple, Snuggle, Vaseline, Close Up, Fluocaril, and other Unilever International brands.
- Develop and execute social media campaigns, influencer partnerships, shopper marketing programs, brand activations, and POSM initiatives.
- Partner with creative, media, and activation agencies to develop compelling local marketing campaigns.
- Monitor campaign effectiveness and optimize activities based on performance insights.
- Collaborate with global and regional cross-functional teams to successfully launch new products and innovations.
Business Growth & Performance Management
- Partner closely with the Marketing Head and Business Development Managers to deliver revenue, penetration, and market share objectives.
- Support the development and execution of Annual Marketing Plans.
- Prepare business reviews, presentations, and recommendations for senior stakeholders.
- Identify new brand and category opportunities through consumer insights, market analysis, and commercial evaluation.
- Develop innovation roadmaps and marketing calendars to support distributor and retailer joint business planning.
- Manage and track Brand Marketing Investment (BMI) budgets to ensure efficient allocation and ROI.
Stakeholder Management
- Build strong relationships with internal and external stakeholders, including distributors, retailers, and agency partners.
- Collaborate with distributor marketing teams to ensure effective local execution.
- Share best practices, market insights, and successful campaigns across the wider marketing organization.
- Work closely with teams across Marketing, Business Development, Supply Chain, and Finance to deliver business goals.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 6-8 years of marketing experience, preferably within a leading FMCG or Consumer Goods organization.
- Proven experience managing brands and executing integrated marketing campaigns across digital and offline channels.
- Strong understanding of brand building, consumer marketing, social media, influencer marketing, and shopper marketing.
- Demonstrated success in driving revenue growth, market share gains, and brand penetration.
- Experience supporting product launches, innovation pipelines, and new market development.
- Strong analytical capabilities with the ability to translate data and insights into actionable business strategies.
- Excellent project management skills with the ability to lead multiple initiatives simultaneously.
- Strong communication, presentation, influencing, and stakeholder management skills.
- Fluent English communication skills, both written and verbal.
- Self-starter with an entrepreneurial mindset and the ability to thrive in a fast-paced environment.
Preferred Qualifications
- Experience working across multiple markets or within regional/global marketing teams.
- Exposure to distributor-led business models and retail partnerships.
- Experience managing agency partners, including creative, media, influencer, and activation agencies.
- Familiarity with Thailand and/or Japan consumer markets.
- International work experience is an advantage.
Why Join Unilever International?
- Be part of one of the world's leading consumer goods companies.
- Work with globally recognized brands across diverse categories.
- Gain exposure to international markets and cross-functional teams.
- Drive entrepreneurial growth initiatives within Unilever's fastest-growing business unit.
- Enjoy strong career development opportunities and global exposure.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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