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Director - US Marketing (NYX)
senior · Marketing
Job Title: Director- US Marketing
Brand: NYX Professional Makeup
Location: El Segundo, CA (L'Oreal West Corporate Office)
Key Responsibilities
1. Strategic Vision & Category Leadership
- Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
- Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
- Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.
2. Product Innovation & Lifecycle Management
- Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
- Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
- Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.
3. 360° Campaigns & Digital-First Marketing
- Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
- Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
- Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).
4. Data Analytics & Business Acumen
- Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
- Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.
5. People Management & Leadership
- Provides mentorship for other team members, fostering a culture of creativity, agility, and cross-functional collaboration.
- Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.
Qualifications & Requirements
- Experience: 8–10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
- Education: Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.
- Skills & Competencies:
- Deep understanding of the US beauty consumer, digital culture, and social media trends.
- Proven track record of managing product categories and launching successful 360° marketing campaigns.
- Strong analytical skills with proficiency in retail data (NPD) and P&L management.
- Demonstrated ability to lead, inspire, and develop high-performing teams.
- Exceptional project management and cross-functional leadership skills in a fast-paced environment.
Salary Range: 128-180k base + Bonus