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T&T_Customer_M&C - Senior Consultant | Adobe Marketo | Delhi
senior · Consulting
T&T_Customer_M&C - Senior Consultant | Adobe Marketo | Delhi
• Job requisition ID : 110157
• Location: Delhi
• Entity: Deloitte Touche Tohmatsu India LLP
The team
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Key Responsibilities:
- Setup, test, deploy, monitor, track reports on Marketo programs and campaigns for email, webinar, tradeshow, advertising, blog, social media, and website activities
- Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database process in the Marketo platform
- Creating and building demand generation campaigns within Marketo
- Communicating with clients to manage expectations, deliverables and modifications to their existing CRM and Marketo
- Implementing all facets of the various platforms such as lead scoring, lead nurturing, automation, progressive profiling
- Aware of all new technologies and vendor relationships to enhance campaign performance
- Understand Customers Digital marketing and experience goals/objectives and recommend how Marketo can address the customer’s pain points.
Qualifications:
- 6+ Years of experience in Marketing Automation solutions
- Marketo Expert Certification compulsory & required
- Strong program development and management skills
- Knowledge of enterprise systems, Marketing Automation, CRM, and ERP;
- Experience with Salesforce.com is a plus
- Self-motivated and self-managed - capable of multi-tasking and accepting change both in tasks and schedule
Soft Skills:
- Strong documentation, presentation and communication skills
- Ability to build relationships through objective communication
- Ability to work with people from different backgrounds – digital, web-dev, creative, strategy and architecture
- Self-motivated, enthusiastic, strong interpersonal skills and a good team player.
- 6+ years of customer marketing, demand generation, and/or other relevant marketing
- Experience successfully working in fast –paced environment with minimal guidance
- Flexible, can-do attitude, with ability to learn and thrive in highly dynamic environment
- 6+ years of experience in campaign operations using Adobe Marketo, supporting B2B/B2C marketing efforts
Location and way of working:
- Base location: Delhi
- Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
- This profile involves occasional travelling to client locations.
- Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.