Director, Working Capital Marketing

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Director, Working Capital Marketing

senior · Marketing

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

We are seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution — responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact.

This is a high-visibility leadership role for a seasoned marketer who thrives in complex, matrixed environments and is passionate about building alignment across segments, geographies and functions to bring world-class marketing to life.

Key Responsibilities:

• Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
• Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
• Serve as a strategic thought partner to segment leads, product teams, and sales leadership — aligning marketing strategy to business priorities
• Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
• Team Leadership & People Management of four employees
• Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
• Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
• Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model

Strategic Marketing & Commercialization:

• Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
• Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement
• Oversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies
• Cross-Functional Stakeholder Leadership
• Build and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teams
• Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups
• Represent the marketing function in senior leadership forums, communicating program strategy, performance, and investment priorities
• Analytics, Insights & Performance
• Establish clear KPIs and success metrics for commercialization programs across segments
• Leverage data, market intelligence, and customer insights to continuously refine strategy and improve ROI
• Deliver executive-level reporting and recommendations that inform resource allocation and strategic decision-making.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualification:

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
• 8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role
• Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
• Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
• Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
• Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
• Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
• Ability to effectively manage across time zones and geographic regions (U.S. and London).
• Experience in financial services or payments marketing
• Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)
• Track record of building and scaling GTM programs across multiple product lines or customer segments
• Proficiency with marketing analytics platforms and performance reporting tools
• Experience managing agency relationships and external partners.

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer