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Executive Director, User Acquisition Strategy
senior · Marketing
Chase Card Services is seeking a visionary, commercially driven executive to drive the Authorized User (AU) business as a standalone growth engine across the Sapphire, Freedom, and Slate portfolios. Today’s cardmembers increasingly manage spending across families, partners, and trusted individuals. The next generation of AU experiences will be powered by a dynamic lineup of card choices, real-time spend controls, personalized benefits and rewards, and enhanced servicing experiences that make every Authorized User feel valued as part of the cardmember relationship.
Build a standalone growth engine that helps customers confidently share and manage spending with trusted people—powered by modern controls, personalized value, and exceptional servicing. You’ll shape the strategy from sizing the opportunity through execution, partnering across teams to drive sustainable growth and deeper engagement.
As a Authorized User Acquisition Strategy Lead in Card Acquisition and Growth, you lead the strategy that accelerates new Authorized User acquisition across card portfolios. You’ll define audiences, offers, channels, and end-to-end experiences, and you’ll influence positioning and messaging that resonates with customers. You’ll also set a disciplined operating model and performance cadence to ensure measurable results and accountable execution.
Job responsibilities
- Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation
- Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters
- Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns
- Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance
- Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content
- Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting
- Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery
Required qualifications, capabilities, and skills
- 10 years of experience in credit card marketing, growth strategy, or card economics
- Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail
- Experience building or optimizing digital and mobile-first customer experiences
- Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment
- Demonstrated commitment to risk management, controls, and operating procedures
- Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts
Preferred qualifications, capabilities, and skills
- Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes
- Experience with test-and-learn experimentation, measurement, and optimization across channels
- Ability to develop customer messaging and positioning that improves conversion and engagement
- Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities
- People leadership experience, including leading through influence across multiple teams
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.