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Associate Brand Manager, Dove Men Masterbrand
senior · Marketing
Associate Brand Manager, Dove Men Masterbrand
Function: Marketing
Location: Hoboken, US HQ
There has never been a more exciting time to join Dove Men+Care.
Since its launch in 2010, Dove Men+Care has become one of Unilever's most successful innovations, growing into a €1B+ global brand and establishing itself as a leader in modern men's personal care. With more than 70% of the business driven by North America, the brand has delivered sustained double-digit growth and today stands as one of Unilever's most strategic growth priorities.
Now, we're entering the next chapter.
Our ambition is bold: to build a €2B brand by 2030. To achieve this, we're transforming Dove Men+Care from a successful brand into a cultural force, redefining masculinity for a new generation through breakthrough innovation, premium experiences, and purpose-driven storytelling.
This is a rare opportunity to help shape that future.
As Associate Brand Director, Master Brand, you will play a pivotal role in defining the future of Dove Men+Care. You will help shape the brand's equity, cultural relevance, and long-term growth strategy while creating meaningful consumer experiences that drive both business impact and cultural conversation.
Working closely with the Head of Dove Men+Care, you'll have significant visibility across senior leadership and collaborate with teams across North America and Global markets.
What You'll Do
You will help define the next era of Dove Men+Care by:
Driving the evolution of the brand's equity, positioning, and long-term growth strategy.
Acting as a key steward of the brand, ensuring consistency and excellence across all consumer touchpoints.
Developing culturally relevant platforms and campaigns that build deeper connections with modern men.
Leading flagship Masterbrand initiatives, including high-profile campaigns such as the Super Bowl.
Elevating the creative ambition of the brand, delivering breakthrough ideas with the potential to earn industry recognition and drive meaningful business growth.
Transforming consumer insights into compelling brand experiences and storytelling.
Influencing senior stakeholders and representing the Master Brand agenda across key leadership forums.
Partnering closely with creative, strategy, media, and communications teams to bring bold ideas to life.
You'll Thrive in This Role If You Have:
8+ years of experience in brand building, marketing strategy, or communications.
A passion for culture, storytelling, and understanding the evolving needs of modern men.
Strong experience developing brand equity and long-term communication strategies.
A proven track record of delivering culturally relevant, social-first marketing.
Exceptional creative judgment and an eye for outstanding execution.
Deep consumer curiosity and the ability to transform insights into powerful brand ideas.
Outstanding stakeholder management and influencing skills.
Experience collaborating across functions, markets, and leadership teams.
Strong agency management experience across creative, communications, and strategy partners.
Exceptional communication, storytelling, and presentation skills.
Nice to Have
We'd be especially excited if you bring:
Experience in a creative, communications, strategy, or planning agency.
Experience working on campaigns recognized for creative excellence or effectiveness.
Experience helping build iconic global consumer brands.
A passion for creating work that influences culture, not just marketing outcomes.
Why Join Dove Men+Care?
This is one of the most impactful brand-building opportunities within Unilever.
You'll have the chance to:
Shape the future of one of Unilever's fastest-growing global brands.
Partner directly with senior leaders and influence the long-term direction of the business.
Create work with the ambition to shape culture and challenge conventions.
Help redefine modern masculinity through meaningful storytelling and innovation.
Build award-worthy marketing that delivers both commercial impact and cultural relevance.
If you're passionate about brands, inspired by culture, and excited by the opportunity to help write the next chapter of Dove Men+Care, we'd love to hear from you.
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Pay: The pay range for this position is $90,000 to $115,000. Unilever takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible toparticipatein our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Anycoveragesfor health insurance and retirement benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
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